1. Module #5: Launching a Successful Practice

2. Lesson One: Seeking Employment Clarify pros and cons of seeking outside employment. Identify an appropriate sequence of steps for launching your massage career. Create an effective strategy and identify tools for job hunting.

3. Steps to Landing a Job Look inside Look outside Show your stuff

4. Lesson Two: Resume, Cover Letter & Interviewing Identify key components to putting together an effective resume and cover letter. Review effective interviewing techniques.

5. Criteria for Demo Massage Pressure Temperature Draping Practitioner talking Practitioner listening Smooth strokes between transitions

6. Lesson Three: Individual Career Planning Receive input from classmates on resume and cover letter. Set goals and objectives for starting your massage therapy career.

7. Lesson Four: Self-Employment Clarify pros and cons of self-employment. Describe different types of business structures.

8. Types of Businesses Sole proprietorship Partnership ◦General ◦Limited Corporation ◦LLC ◦C Corp ◦S Corp

9. Lesson Five: Business Plan Identify the components of a business plan. Begin designing business plan.

10. Lesson Six: Laws, Regulations & Insurance Requirements Identify legal and regulatory issues that you need to know when opening your practice. Clarify insurance requirements to protect yourself against loss.

11. Insurance Professional liability General liability Property Business interruption Disability Worker’s comp Health/medical

12. Lesson Seven: Market Need, Services & Products, Pricing Estimate the size of your market. Determine the services and products your business will offer.

13. What to Offer and How Much to Charge? Services? Products? Pricing?

14. Lesson Eight: Business Policies & Procedures; Professional Assistance Determine the policies that will govern your business. Evaluate whether or in what areas you will hire professional assistance.

15. Policies and Procedures Client policies Business policies Employee policies

16. Lesson Nine: Financial Planning Construct a financial plan. Describe the basics of selling, buying, or closing a business.

17. Lesson Ten: Summary & Application Summary Review questions Chapter quiz Application

18. Lesson Eleven: Presentations Deliver presentations on Potential Employers.