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Published byRosaline Booth Modified over 9 years ago
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04/24/2013 4/8/2014
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neuro core consumer-the energetic achiever 2013 Simmons Research * % of frequent neuro® users: Simmons Research 2013 relatively large amount of disposable income how she shops heavy users of natural food, & convenience stores over index on the highest level of grocery expenditures often make spur of the moment purchases highly attuned to promotional offers, in-store displays, and at-shelf messaging enjoy trying new brands 18-34 years old engaged leader in life- including among her peers tech-savvy, and on-trend with innovation common sense approach to health primarily female
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leading large format retail partners 3
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profitable partnership 4 revenue & profit summary neuro can conservitively deliver over $413,000 in incremental revenue and $118,000 in profit dollars to ShopRite’s enhanced water category. 26 weeks EDLP $2.49 26 weeks of 2/$4 promotions Chain wide Authorization for all 7 SKUs Additionally Neuro will invest in promotions and marketing
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SKUs & UPCs 5
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