1. Digital accessibility for people with disabilities #a11y Revised Deck from December 2014 Finalist Presentation PSU CEPE Digital Marketing Strategy Course Revised Deck from December 2014 Finalist Presentation PSU CEPE Digital Marketing Strategy Course @E_lizaG www.linkedin.com/elizagreenwood elizagreenwood.com/accessibility-ready

2. I’m a SODA 2012 Keynote speaker Int’l Disability Film Festival – Moscow 2012 awardee “best film that breaks down stereotypes” Austin Unbound Austin Unbound notes on this slide online at: bit.ly/a11yslide2 2010 U.S. census report: 19% of the population has a disability

3. google.com/trends: US, 2007-2014 “Disability” is an ongoing pain point disability obamacare recession gay marriage Google trends

4. Digital Accessibility Liability Infographic by DequeDeque The DOJ added section 508 to the ADA in 2001 Deque infographic notes on this slide online at: bit.ly/a11yslide4

5. Read the Nov 2014 settlement agreement between online grocer Peapod and the US DOJ Trends/Predictions Video E-CommerceFinancial Sector notes on this slide online at: bit.ly/a11yslide5

6. Gather pulse on SM My goal: survey 500 PWD for SM #a11y priorities Social Media Analysis for AUX notes on this slide online at: bit.ly/a11yslide6

7. SEO tactics Alt tags actual text rather than images of text Titles on everything Sitemap Headers and get increased inbound traffic improved WAVE score to improve #a11y WAVE scores Test SEO Tactics

8. Work with me to improve your website for increased SEO/#a11y Help gather info about SM usability. This info will be used to help close the gap for #a11y! Your Support:

9. THANK YOU use #a11y ping me on SM! THANK YOU use #a11y ping me on SM! elizagreenwood@gmail.com @E_lizaG 503-954-1227 www.linkedin.com/in/elizagreenwood www.elizagreenwood.com/accessibility-ready See next slide for 16 bonus resources and a glossary of terms.

10. 16 bonus resources 8 Interesting Reads:8 Web Go Tos for Development & Design Census Report 2010 Eliza Greenwood – for hire FCC resources - browse by disability FCC resources - browse by disability Google #a11y Team Int’l Technology & PWD Conference Int’l Technology & PWD Conference Marcy Sutton article: audit for accessibility Marcy Sutton article: audit for accessibility Syncwords on UX with Captions Webinar Syncwords on UX with Captions Webinar W3C Suggestion to Involve Users W3C Suggestion to Involve Users Deque Fireyes Accessibility Plug-In Deque Fireyes Accessibility Plug-In FireFox Add-On: Juicy Studio JAWS Screen Reader Software Lea Verou’s Color Contrast Analyzer Lea Verou’s Color Contrast Analyzer NVDA Open Source Screen Reader NVDA Open Source Screen Reader Paciello Group Web Accessibility Toolbar Paciello Group Web Accessibility Toolbar WebAIM’s 508 Standards Checklist WebAIM’s 508 Standards Checklist WebAIM’s Infographic for Designers WebAIM’s Infographic for Designers

11. glossary of terms TermsDefinitions #a11yHashtag being used to talk about digital accessibility. (The word “accessibility” starts with an “a”, ends with a “y” and has eleven letters in between.) alt tagsAn HTML attribute in the IMG tag providing alternate text when an image on a web page cannot be seen/displayed. AUXAccessible “UX” ping meRequest to include my name in your related posts! PWDAcronym for “People with Disabilities” SEOAcronym for “Search Engine Optimization” – the process of affecting visibility of a website or web page search results. sitemapsList of pages for a web site accessible to crawlers/users. SMSocial Media (i.e. Facebook, Twitter, Pinterest) SODASibling of Deaf American UXStands for “User Experience” used to inform design to enhance user satisfaction by improving usability, ease of use and pleasure provided in the interaction between the user and the product.