1. Web 2.0 Product information management Catalog management Business data integration

2. * Actualog is a “cloud” solution developed for the global market * Actualog provides complete, accurate, and relevant information about products, materials, and technologies by using knowledge and expertise of producers and manufactures * Actualog integrates resources of three systems: Master Data Management (MDM), Catalog Management, and Business Data Integration

3. * to become number one B2B and B2G product catalog available as a web-service. Our objective is to make the product data management as easy and enjoyable as a social networking * utilize ideas of social interaction for business and government users * easy of use is a key success factor

4. * to allow business worldwide regardless their size benefit from the best practices in product information management * serve as an easily accessible gateway to the best practices in product information management

5. VALUE PROPOSITION COST STRUCTURE CUSTOMER RELATIONSHIP TARGET CUSTOMER DISTRIBUTION CHANNEL VALUE CONFIGURATION REVENUE STREAMS REVENUE STREAMS Product catalog with Updated international and industry classifications/ standards, comprehensive product attributes developed by producers, distributors, experts. Catalog can be used by procurement, sales, inventory. Organizations, companies, experts developing classifications; IT vendors; IT integrators Direct marketing, mail, conferences, associations, media, internet, partners network Web-portal Multilanguage SOA for integration Role-based access and security Long-term partnership, once start and never- ending. Annual subscription. Marketing – 40%, Content – 20% Programming – 20% Operations – 15% Hosting – 5%, Venture financing – 3 years ______________ Subscription – 80% Advertising – 10% Consulting, extra services 10% Government organizations, Corporations, SMB (except retail) ACTUALOG target all industries and segments focusing on B2B. Create partners network – experts in classifications and catalogs Expertise in catalogs, classifications, ontologies Expertise in integration with ERP, CRM, MDM and e- commerce systems Web Application development following clients'’ needs INFRASTRUCTURE CUSTOMER OFFER FINANCE Product catalog with Updated international and industry classifications/ standards, comprehensive product attributes developed by producers, distributors, experts. Catalog can be used by procurement, sales, inventory. Organizations, companies, experts developing classifications; IT vendors; IT integrators Direct marketing, mail, conferences, associations, media, internet, partners network Web-portal Multilanguage SOA for integration Role-based access and security Long-term partnership, once start and never- ending. Annual subscription. Government organizations, Corporations, SMB (except retail) ACTUALOG target all industries and segments focusing on B2B. Create partners network – experts in classifications and catalogs Expertise in catalogs, classifications, ontologies Expertise in integration with ERP, CRM, MDM and e- commerce systems Web Application development following clients'’ needs CUSTOMER OFFER PARTNER NETWORK PARTNER NETWORK DISTRIBUTION CHANNEL DISTRIBUTION CHANNEL

6. The global application software market $71B in 2009 in 2009 the world market for SaaS reached $13.1B $3 M in Russia The aggregate MDM market will grow from $2.8B to $4B over the 2008-2012 to 2014 in 34% of cases, new software products will be procured by SaaS model Forecast for SaaS is $40.5B, that is 14,5% of the market (IDC) Analytics was composed at the moment of business-plan writing in 2010 Sources: Gartner, International Data Corporation (IDC) 2009 SAP, Oracle and IBM dominates the MDM market with an 80% market share 2012 2014 ACTUALOG is entering the growing market of IT applications and focusing on the most rapidly growing SaaS segment

7. * ERP, CRM, WM, other business- specific applications with product catalogs * MDM/PIM/PLM * SaaS CRM platforms * Search Engine marketplaces, independent marketplaces,B2C portals * e-Business solutions/integrators * e-Business universal and industry specific portals * Government agencies * Non-profit organizations, industry associations * Transnational corporations

8. 1. Procurement specialists looking for an item with particular characteristics 2. Procurement specialist organizing a tender and creating tender documentation with product descriptions 3. Accounting department specialist creating a new procurement item in the ERP system 4. Engineers, technical specialists choosing materials, equipment, spare parts with particular characteristics or looking for additional information about particular product 5. Business analyst conducting spend analysis 6. Sales and marketing specialist preparing company product

9. * Producers and consumers of complex technical products, materials ant technologies. * Industries: telecom, energy, medicine, oil, space, etc.

10. ACTUALOG MDM Classifier Catalogs Industry experts ProducersCustomersDistributors International Standards National Classifications Industry Classifications Company classifications

11. MVC3, C# Business logic Web interface 11 Ajax, jQuery

12. Ekaterina Koltunova CEO Project manager, business analyst, MDM, PIM, e-Commerce Elena Prikhodko CMO Marketing and sales, investor relation & partner communication Michail Mozalev CTO Corporate information systems, Microsoft technology Michail Gurfing System Architect Cloud Computing, С#, ASP.NET,.Net Framework, MS SQL Michail Kruchkov Programmer Corporate information systems, database development Elena Shestakove Business Analyst Corporate web-systems, business analytics, 10 years European market experience Sergey Tuljaev Web-designer Web-design Leonid Lilo Web-designer Template development, web layout, Jquery, Java Script

13. Year2012201320142015….6-10 PhaseStart-upEarly growthGrowthExit Revenues ($m)0-0.111050 100-250 Number of paying clients (companies) at the end of period10-100100010 00050 000 250 000 Number of free users (companies)100-100010 000100 0001 000 000 5 000 000 Investment phaseAngelA-roundB-round Investment ($m)0,22,525 Post-money valuation ($m)15,550 >500

14. http://actualog.com

15. Actualog Ltd www.actualog.com 199004 Russia, St. Petersburg, 6 line, 21-1 CEO Kate Koltunova mob. + 7 (911) 250 22 47 kate@actualog.com Business Development Manager Elena Prikhodko elena.prikhodko@actualog.com mob. +7 (911) 711-19-19