1. Business Plan

2. Market Summary World textile and clothing trade (2008) = 612bn$ – + 40% since 2006 – 2008, +4.4%. 1 st :H&M 49bn$ 2 nd : Inditex 48bn$ Most prominent competitors: GAP, H&M Other competitors: Benetton, Abercrombi, Local companies, companies Copycat abilities.

3. SWOT Analysis STRENGTHS Flexible Manufacturing, fast cycle time. Excellent cost control Fast product delivery warehousing system innovative. OPPORTUNITIES Company enjoying excellent growth, lots of markets still open to them (US / Asia / Western Europe / South America / Middle East)(Subdivide)  Increase of medium income population. in emergingf countries BRICs Growth of Internet sales WEAKNESSES Very centralized structure Lack of Advertisings. THREATS Risks associated with cultural differences. Administrative challenges (WTO) (E.g : china) 3

4. Market objectives Cost product reduction + Sale Volume increase by penetring new Markets: Young and fast- growing Markets: South America, russia, India, China, Bresil (BRICs)… … Develop an online selling plateform with the logistic support FAST HIGH FASHION for everyone, all around the world, with an attractive price. Positioning

5. Margin = Turnover – cost Margin = volume x price - ( cost fixes + cout variables) Fixed cost = real estates etc… Variable cost = salary + raw materials + energy+ transports + stocks. Settle in Emerging Market Cost of production reduced Entry in New Market  Increase of sales volume  >Margin increase No hurdle  Jackpot !!! IP problems: Sales < product costs  Lost of money However, the good production flow (4-5 weeks for new products, 2 weeks for modifications) can avoid the IP problems!  Emerging Markets are worth settling IP problems Strategy

6. Marketing MiX Product ==> The same products with chinese taste adaptation  MARKET RESARCH= What are the consumers needs? Price ==> Aligned on the competitors’prices in these countrie . MARKET RESEARCH = benchmark. Place => Handing out to ZARA stores in thos countries. Promotion  In Europe: No Advertising  In Emerging countries: Need to increase our Brand awareness through campaigns all along the regulations  MARKET RESEARCH

7. Plan groupe 9 Market summary Situation analysis (trends, market growth, perception map for the competitors, swot, ) Strategy and tactics ( main scheme + M Mix) Finance (breakeven,…) Monitor and Controls (Implementation) Contigency planning Problems  solutions (Internal/external)