2. INTRODUCTION Bienvenidos! Gourmet Latino premiered in 2010 with a unique multi-day celebration. The festival was received with an overwhelming positive response from trade, media and the general public, positioning it as the premier platform for Latin gastronomy and culture. GL Festival | NYC 2012, provides food, beverage, tourism, technology and telecommunications industries with the opportunity to promote and showcase their products and companies in front of top media and a sophisticated audience, eager for cultural exploration. Additionally, the festival offers a strong platform for knowledge-exchange and networking opportunities in the leading city of the world, New York. Join us in this magical celebration of our culture, through a journey of Latin flavors. We look forward to welcoming you to Gourmet Latino’s World! Claudia Castro, Mariana Suarez & Karen Uribe Festival Directors & Founders

3. GENERALPARTICIPATIONOTHER What is Gourmet Latino? 1 The Opportunity 5 The 2012 Festival 9 Participation Opportunities 15 2010 Brands & Restaurants 21 Contact 22

4. WHAT IS GOURMET LATINO? The Festival Platform Beyond the Festival 1

5. Gourmet Latino is the first socially conscious celebration of Latin gastronomy and culture WHAT IS GOURMET LATINO? Festival Platform GL Festival l NYC 2012 Is a yearly showcase of the best cuisines, wines, spirits and products from all corners of Latin America. Raising awareness from the land to the table? We believe that we can all benefit from enjoying richer experiences and better products, while helping those that work so hard to bring us the best that Latin America has to offer. Our Socially Conscious Approach: Support Latin talent and its diversity. Help improve the conditions of Latino farmers. Bring high quality, socially responsible products to consumers. Inspire sustainable living for all of those involved in the process. Our Social Partners: 2

6. WHAT IS GOURMET LATINO? Beyond The Festival GL Website Featuring tips, travel, videos and more. (coming soon) GL Events Exclusive, special events for trade & general public, working with top partners and institutions. Year-round, Gourmet Latino is building unique experiences and alliances to highlight the diversity and richness of Latin America’s distinct regions and its Tastemasters GL Social Media Engaging GL fans and community with news, updates and events on Facebook & Twitter. 3

7. WHAT IS GOURMET LATINO? The Tastemasters 4

8. THE OPPORTUNITY 5

9. The U.S. Latino Market Latinos in the U.S. are shaping the face of the new America! Latinos, 50 Million Strong Accounting for more than half of the nation's growth in the past decade, making up 16.3% of the total U.S. population. They move easily between their two worlds. They speak Spanish and they speak English… they speak both! They are living up their American life & expressing their Latin side. Making them the 15th consumer economy in the WORLD! How powerful is the Hispanic consumer? Powerful enough to drive growth for a whole brand! Modelo Especial, the third-largest import in the U.S., behind Corona Extra and Heineken, grew 15.7% last year. With about 80% of its consumption coming from Latino consumers. 1.2 Trillion Purchasing Power by 2012 1 in 6 People in the U.S. is Hispanic Source: 2010 US Census. The Selig Center for Economic Growth. Adage’s Power Hispanic Purse Propels Modelo Success. 6

10. THE OPPORTUNITY Latin Influence in Mainstream America From music, movies, books and particularly food, Latin culture has a large impact on mainstream U.S. From high end specialty food products, as well as premium spirits and wines are making their way into top restaurants and stores. Retailers big and small are seeking more Latin products to add to their mix offering. Latin American Gastronomy Source: 2010 US Census. The Selig Center for Economic Growth. 7 Luxury Travel Business & luxury travelers are looking for rich, authentic and cultural experiences at a great value. WSJ reports Latin America as the big winner in this category with places like Chile, Pantanal in Brasil, Pueblos Mágicos in Mexico and Bolivia’s salt flats, among others, popping up on travel wish-lists.

11. THE OPPORTUNITY Media Coverage & Press Source: Data based on GL Premier Event. June 2010. 8

12. THE 2012 FESTIVAL 9

13. GL Festival l NYC 2012 Food & Drink stations and tents El Callejón VIP Tastemasters Bar La Cava Mobile Live Music Series La Gran Plaza Talks & Seminars Authentic Restaurant Week Tastemasters Talk Series Videos & Social Media Guide Book Top Latin Restaurants Authentic Dining Menu Plus, Special Promotions & Drink Offers 10 June 8 June 9 – 17

14. GL TARGET & NUMBERS Food & Beverage professionals Interested in Latin gastronomy and its business community Sophisticated foodies that enjoy cultural exploration through good food and drink 1,500+ Attendees @ La Gran Plaza 10,000+ Visitors @ Restaurant Week 103+ MM Media impressions in top media 20 Top Latin Restaurants in NY & NJ 30+ Top Tastemasters and Experts INDUSTRY & MEDIA CONSUMERS Source: Data based on GL Premier Event. June 2010. 60% mainstream consumers 600+ Industry Guests @ Talks & Seminars 40% acculturated Latinos 11

15. THE MARQUEE VENUE 12

16. The Marquee Venue La Gran Plaza Hits NYC Seaport Streets In 2012, Gourmet Latino’s opening grand marquee event. La Gran Plaza, will take over the South Street Seaport In New York City. The Seaport is easily accessible by subway, car, ferry or bus. With its charming cobble stone streets, beautiful city views and an amazing central location, the Seaport will serve as a magical backdrop for La Gran Plaza, inspired in Latin America’s traditional market squares. A cultural marketplace and historical waterfront, located in the harbor of the dynamic Lower Manhattan. La Gran Plaza’s stations and tents will stand along Fulton, Water and Front streets, covering an area of over 28,000 Sq Ft. The festival will be of public access. Tickets will be purchased for festival consumption. A percentage of ticket sales will benefit one of our social partners. 13

17. La Gran Plaza Floorplan 14 La Gran Plaza Floorplan 14

18. PARTICIPATION Premier Sponsor Packages 1515

19. Exhibitors Opportunities We have a great array of exhibiting opportunities to be part of GL Festival | NYC 2012. Whether is a tent or a table, we have flexible size and pricing opportunities to help you take advantage of our different events and program. All exhibitors will be featured in GL festival website and program listings. Opportunities include: Pavilion (20’x20 Tent) Mini-Pavilion (15’x15’ Tent) Table @ Las Villas Tents Table @ La Cava (exclusive for premium sipping spirits) Mobile Cart See Opportunities Listings for pricing info. 16

20. Premier Opportunities Presenting, Pavilion, Mini-Pavilion and Highlight Flavors Packages Be a part of our premier, headliner brands with key presence throughout the festival. We offer three tiers of participation and brand exposure: Presenting, Premier & Featured. All three offer their exclusive tented area for a memorable and unique experiential brand activation. Additionally, by being a premier sponsor, you take full advantage of all the festival’s activities and full calendar program. El Callejón VIP Turn your brand experience into an enchanting corner of Latin America. Invite guests on an journey of the senses, while they explore and live your brand in this charming and exclusive location. See Opportunities Listings for pricing info. 17

21. Premier Opportunities: Tastemaster Bar @ La Gran Plaza Be at the center of one of the most buzzing areas in the festival. The Tastemasters Bar is the stage where our chefs, bartenders, mixologists, and wine experts, will gather to have fun, showcase their craft and interact closely with festival guests. Mobile Live Music Series @ La Gran Plaza Turn your brand into a people’s magnet and host our series of memorable live performances, music, dance and more. Utilize this unique opportunity to engage consumers with sampling, tasting or product demonstration during the performances. See Opportunities Listings for pricing info. 18

22. GL Tastemasters Talks & Seminar Series Position your brand in front of an experienced audience of trade and media guests, by hosting Gourmet Latino’s 2012 Tastemasters talks and seminars program. Network and develop strong leads and relationships with key influencers and industry experts. GL Authentic Restaurant Week A unique opportunity to expose and position your brand and products in top Latin restaurants in New York’s metro area, reaching thousands of diners throughout the course of a week. Premier Opportunities See Opportunities Listings for pricing info. 19

23. OTHER 2010 Brands & Restaurants Contact Information 20

24. 2010 Brands & Restaurants Restaurants Céntrico Rayuela & Macondo Yerbabuena & Toloache Zarela’s Cucharamama, Zafra & Ultramarinos Palo Santo Fonda Gabbana Calle Ocho Mercadito Industria Argentina & Azul Bistro Sueños Brands Alma Mora Wines Broquel Bonarda Wines Café Juan Valdez Chairman’s Reserve Castries Rum Ilegal Mezcal Cinco Sentidos Wines Chocolate Kekua Chocolate Kallari Combier Liqueur Don Cesar Pisco Del Maguey Mezcal Fortaleza Do Seival Castas Portuguesas Frutas Tropisec Glenfiddich Grand Marnier Juanico Canelones Wines Kalani Liquor La Diablada Pisco Kalani Liquor Leblon Cachaca Licor 43 Machu Pisco Michel Torino Wines Mont Gran Reserva Orbitel USA Portillo Wines Productos Hernán Santa Rita Wines Single Vineyards Wines Sombra Mezcal The Sommelier’s Selection Wines Tanqueray Ten Tequila Chinaco Tequila Don Julio Tequila Partida Tequila Siembra Azul Tequila Siete Leguas Tequila 1921 Trapiche Wines Ypioca Cachaca Zacapa Rum Government-Organizations Mexico Ministry of Culture Ecuador Trade Commission Federación Nacional de Cafeteros de Colombia Colombian Consulate Brazilian Consulate Mexican Consulate 21

25. CONTACT INFORMATION KAREN URIBE karen@gourmetlatinofestival.com T. (347) 687-9591 MARIANA SUAREZ mariana@gourmetlatinofestival.com T. (917) 968-1459 For 2010 highlights and program please visit us at www.gourmetlatinofestival.com Join us on Facebook: GourmetLatino 22