1. © 2009 South-Western, Cengage LearningMARKETING 1 CHAPTER 18 Food Marketing Individual Series Event Description The Food Marketing Individual Series Event consists of a 100-question multiple-choice comprehensive exam and role-plays. The role-play portion of the event requires participants to accomplish a task by translating what they have learned into effective, efficient, and spontaneous action. (continued on the next slide)

2. © 2009 South-Western, Cengage LearningMARKETING 2 CHAPTER 18 Food Marketing Individual Series Event Description Students have ten minutes to prepare their strategy for the role-play and an additional ten minutes to explain their strategy to the judge. The judge can ask questions during or after the presentation. (continued from the previous slide)

3. © 2009 South-Western, Cengage LearningMARKETING 3 CHAPTER 18 Food Marketing Individual Series Event Scenario You are a web designer who must design an attractive web site for Fresh Produce. You must explain how the web site will emphasize the grocery store’s uniqueness and contribute to this image by offering features such as an online newsletter and recipes for healthy living. (continued on the next slide)

4. © 2009 South-Western, Cengage LearningMARKETING 4 CHAPTER 18 Food Marketing Individual Series Event Scenario You must present a plan for collecting the e-mail addresses of Fresh Produce’s loyal customers. The web site should provide clear instructions on how to order online and how to access coupons for items offered at Fresh Produce. (continued from the previous slide)

5. © 2009 South-Western, Cengage LearningMARKETING 5 CHAPTER 18 Food Marketing Individual Series Event Performance Indicators Evaluated Identify ways that technology impacts business. Describe current business trends. Identify issues and trends in retailing. Explain ways that technology impacts food marketing. Explain issues and trends in the food marketing industry.