1. BY: TARA MAYER Why People Shop Where They Shop

2. Problem People have such aparticular bias towards a certain store it affects whether or not they shop there as well as how often they shop there

3. Thesis People shop at a particular grocery store due to convenience and preference more so than the products being sold Experience in a particular store also is a factor…bad experiences in stores tend to make people not want to shop at that store anymore

4. Data Kroger uses the Kroger Plus card to bring guests in Meijer says they are better than discount cards, their prices are already super low Walmart uses rollback strategies

5. Data People shop for brands, if there is a certain brand at one store they like versus another they are more likely to go to the store with the brand they like

6. Conclusion There are many factors that play into why someone shops at a particular store, whether it be personal preference, experience in store, inventory, or convenience

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