1. Marketing - 2014 Taste Test Results

2. Salsa Store: Target Product: Market Pantry Medium Chunky Salsa Price: $2.39

3. Salsa Store: Target Product: Tostitos Medium Chunky Salsa Price: $2.99

4. Packaging and Taste Test Station

5. Survey Results - Salsa Which product tastes better? 3-6 (Tostitos) Which is more appealing in color/size/shape? 2-4 (Tostitos) Which has better texture? 2-6 (Tostitos)

6. Survey Results - Salsa Which smells better? 4-4 (tied) Which do you feel is more expensive? 1-8 (Tostitos) Which do you feel is the brand name? 3-6 (Tostitos)

7. Survey Results - Salsa Which one looks more appetizing? 1-7 (Tostitos) Does the taste really differ between generic and name brand? 5-4 (yes)

8. Survey Results - Salsa Would you purchase either of these products? 9-0 (yes) Which one? 1-7 (Tostitos) Does packaging make a difference? 3-6 (no)

9. Animal Crackers Store: Target Product: Market Pantry Pink & White Fudge Animal Cookies Price: $1.54

10. Animal Crackers Store: Target Product: Keebler Animal Cookies - Fully Frosted Shortbread Animal Shapes Price: $2.78

11. Packaging and Taste Test Station

12. Survey Results-Cookies Which product tastes better? 6-4 (Market Pantry) Which is more appealing in color/size/shape? 7-3 (Market Pantry) Which has better texture? 6-4 (Market Pantry)

13. Survey Results-Cookies Which smells better? 4-4 (tied) Which do you feel is more expensive? 6-4 (Market Pantry) Which do you feel is the brand name? 6-4 (Market Pantry)

14. Survey Results-Cookies Which one looks more appetizing? 6-3 (Market Pantry) Does the taste really differ between generic and name brand? 7-3 (yes)

15. Survey Results-Cookies Would you purchase either of these products? 8-2 (yes) Which one? 5-6 (Keebler) Does packaging make a difference? 5-5 (tied)

16. Candy Store: Target Product: Market Pantry Super Sour Buddies Chewy Candy Price: $1.00

17. Candy Store: Target Product: Sour Patch Kids Price: $1.79

18. Packaging and Taste Test Station

19. Survey Results-Candy Which product tastes better? 5-5 (tied) Which is more appealing in color/size/shape? 2-8 (Sour Patch) Which has better texture? 3-7 (Sour Patch)

20. Survey Results-Candy Which smells better? 2-7 (Sour Patch) Which do you feel is more expensive? 2-8 (Sour Patch) Which do you feel is the name brand? 2-8 (Sour Patch)

21. Survey Results-Candy Which one looks more appetizing? 3-7 (Sour Patch) Does the taste really differ between generic and brand name? 8-2 (yes)

22. Survey Results-Candy Would you purchase either of these products? 9-1 (yes) If so, which one? 2-5 (Sour Patch) Does packaging make a difference? 7-3 (yes)