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Creating a market survey.  Do I want to offer a good OR service? For the first Market Day, you will only be able to choose one of the above.

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Presentation on theme: "Creating a market survey.  Do I want to offer a good OR service? For the first Market Day, you will only be able to choose one of the above."— Presentation transcript:

1 Creating a market survey

2

3  Do I want to offer a good OR service? For the first Market Day, you will only be able to choose one of the above.

4 GoodsServices Small potted plants Fingernail painting BookmarksHair braiding Jewelry Cupcakes

5 cupcakes jewelry

6  ƒ size of market  ƒ pattern of demand  ƒ buying habits and motives  ƒ past and present trends for this or other products

7 What kind of questions might you ask your audience to find out the size of your market? Record your answers.

8 Record your ideas. What kind of questions might you ask your audience to determine the pattern of demand?

9 What kind of questions might you ask your audience to determine their buying habits and motives? Record your answers.

10 What kind of questions might you ask your audience to determine past and present trends for this or other products ? Record your ideas.

11 Write up a survey for your market. You might pose the following types of questions in your survey: short answer What types of desserts do you like best? multiple choice Which dessert would you most prefer to purchase? A. cupcakes B. rice crispy treats true/false I love cupcakes.TrueFalse Or Likert Scale On a scale of 1-5,( 1 being least likely, 5 being most likely) How likely are you to purchase a cupcake if other food items are available at the market? 1 2 3 45

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13 In a few days we will analyze our surveys and decide how to graph our results.


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