1. Itinerary What is the purpose of your survey? Types of survey questions Evaluating your survey Writing your survey questions Homework

2. What are your objectives for this survey? Discuss Your goal is for people to want your product. What do the people in your consumer market want? How can you improve their organization? What do you need to know about your consumer market, about your product or organization in general? Write On the consumer research survey worksheet, write three your three objectives for this survey. What are aiming to accomplish?

3. Types of Survey Questions Open-Ended Questions One word Short answer Close-Ended Questions Dichotomous (yes/no) Multiple Choice Scale Rank

4. Open-Ended Questions One Word Answer In ONE word, describe how you feel about recycling at WHS. Short Answer Do you have suggestions for how we can improve the cafeteria food? Listing ‘Other’ in multiple choice What kind of phone do you have? □ iPhone □ Samsung Galaxy Other: ____________________

5. Close-Ended Questions Dichotomous (yes/no) Do you own any clothing made by Nike? □ Yes□ No Multiple Choice What is your favorite day of the school week? □Monday □Tuesday □Wednesday □Thursday□Friday Scale How happy are you with your current backpack? Rate 1-5, 1 being extremely unhappy, 5 being extremely happy. □1□2□3□4□5

6. Close-Ended Questions Rank Rank the following sports drink, 1 being your favorite, 4 being your least favorite: __Crystal Light Energy__Gatorade __Redbull__Powerade Grid Where do you put the following items in your backpack? Small PocketLarge PocketMesh Pocket Pencils Paper Lunch Headphones Binders Water Bottle □□□□□□□□□□□□ □□□□□□□□□□□□ □□□□□□□□□□□□

7. Evaluating your Survey Purpose Clarity of Questions Response Choices (too few/too many) Spelling/Grammar Variety Lack of Bias

8. Begin Writing Your Survey Questions Always think about the purpose of the survey to justify your questions. Check the evaluation rubric to make sure your questions are valid. If you finish early, find someone to peer review your questions. HOMEWORK: test your survey on at least one person. Bring back your results. In the next class, you will be evaluating your questions in your groups, and selecting on the best questions for your survey.