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Visit The World’s First Guaranteed Results Marketing Firm Topic: Viral Surveys.

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Presentation on theme: "Visit The World’s First Guaranteed Results Marketing Firm Topic: Viral Surveys."— Presentation transcript:

1 Visit http://www.enfusen.comhttp://www.enfusen.com The World’s First Guaranteed Results Marketing Firm Topic: Viral Surveys

2 Viral Surveys What I really mean is Viral Conversion Surveys Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

3 Viral Surveys: What A viral survey is an emotional engagement tool that allows you to get your potential customers to want your product without having to market to them It is a simple process that creates an entry point to a sales funnel Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

4 Viral Surveys: Why Viral Surveys do the following: – Warm a lead without trying to sell – Introduce a product/service to a potential customer by making them think they are asking for it – Converting cold leads to warm without pushing them – Easy to implement and very effective Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

5 Viral Survey: How Creating a viral survey requires you to take an emotional look at your potential customer Using just five simple thought invoking question's you can warm your customer to your product/service You must use open ended questions and not multiple choice Remember you are not qualifying them but instead are helping them qualify you Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

6 Viral Survey Drill Take out a sheet of paper Write at the top of it your product/service Write three unique or valuable aspects of your product/service Write 1-2-3-4-5 down the sheet leaving space for you to write your questions Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

7 Viral Survey Question 1 This is the opening question it should open the person up to a need that they have to solve a pain that your product/service solves later in the survey Example: What is your biggest problem in managing your marketing? Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

8 Viral Survey Question 2 Let them tell you something positive to make them feel good about taking the survey (people love to brag!) Example: Tell me about your most successful marketing campaign from the last 12 months Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

9 Viral Survey Question 3 Seek to show them their pain again This is the first place you really want to drive in the point that something is wrong so you can open them up to your solutions Example: What was your biggest marketing failure of the last 12 months? Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

10 Viral Survey Question 4 Now that you have them thinking about their failures and struggles lets make them feel good again Having this information allows you to bate their ego when you go into the sale process Example: What do you like best about your marketing efforts? Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

11 Viral Survey Question 5 Now you need to tie all this back to your product/service so you know what to offer them You do not ask them if they want to buy anything at this point Example: What is the one thing you wish you could do to improve your marketing in 2013? Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

12 Viral Surveys: Beginner In it’s simplest form this can be used via email to get people on your list engaged into a service/product offering you would like to make You can use a site like www.surveymonkey.com www.surveymonkey.com Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

13 Viral Surveys: Intermediate If you want to get a little more advanced this can also be used a lead gen tool You can position this survey to cold leads so that when they take the survey they enter into your sales funnel hot for your product/service Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

14 Viral Surveys: Advanced If you really want to make some money using this tool you can apply some of these strategies – Reward Marketing: Give them something of value for completing the survey – Instant Call to Action: Based on their responses you can immediately put them into an automated sales funnel Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

15 Viral Survey Closing Now ask them for their name, email, and phone number so that you can review their responses and see if you can help them When you contact them you want to lead with Question #5 as they have already told you exactly what they want Don’t forget to use their positive attributes to stroke their ego a little bit Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com

16 Viral Survey Questions Visit http://www.enfusen.com - The World's First Guaranteed Results Marketing Firmhttp://www.enfusen.com


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