2. Rod Sox History 1997

3. Rod Sox History December 2010 1997

4. Rod Sox History 1997 May 2013 December 2010

5. Rod Sox History 1997 May 2013 December 2010

6. Rod Sox History 1997 May 2013 October 2013 Product Improvement/ Marketing Phase December 2010

7. What are Rod Sox? Durable, Mesh Fishing Rod Protectors & Organizers

8. Prevent hang-ups and snags to minimize wasted time and MAXIMIZE fishing time! What are Rod Sox?

9. Avoid Costly Accidents To Rod Tips And Guides What are Rod Sox?

10. Competition

11. Bass Pro Shops Rod Socks McCoy Rod Shield Rod Glove Made in Canada – 6 Models – 17 Colors Competition Stick Jacket Grommet/Tag – 3 Models – 9 colors

12. Highest Density – Breathable – UV & Mildew Resistant Mesh Density

13. Storage Options – Branding Opportunities Durable, Rubber Tag

14. Improves Durability – Protective Barrier – Branding Rubber-type “Mouth”

15. Most Options On The Market – Perfect Fit For Every Rod Multiple Models

16. Source: U.S. Fish and Wildlife Service's 2011 National Survey of Fishing Target Market Breakdown 33.1 Million Total Anglers 554 Million Days Fished

17. Source: U.S. Fish and Wildlife Service's 2011 National Survey of Fishing Target Market Breakdown

18. Source: U.S. Fish and Wildlife Service's 2011 National Survey of Fishing; Southwick Associates, 2011 Target Market Breakdown Fishing Expenditures Total $41.2 Billion Equipment $15.5 Billion Rods, Reels, & Tackle $6.1 Billion

19. Revenue Streams Wholesale

20. Revenue Streams Wholesale

21. Revenue Streams Retail

22. Tournament Trail Sponsorships Marketing Strategy

23. Pro Staff Justin Rackley Tom Redington Marketing Strategy

24. 2014 Goals 40 Dealers Line of Credit Launch Crappie Series Expand Sources

25. Long Term Goals Most recognizable and preferred rod protection brand in North America and selected international markets.

26. Long Term Goals Most recognizable and preferred rod protection brand in North America and selected international markets. Market Leader in fishing rod protection sleeves

27. Long Term Goals Most recognizable and preferred rod protection brand in North America and selected international markets. Market Leader in fishing rod protection sleeves Improve and Expand Product Lines Crappie Rods Fly Rods Other Equip.

28. Year In Review

29. January ECAB Year In Review

30. January ECAB Year In Review February ECAB

31. January ECAB Year In Review February ECAB eWeek

32. January ECAB Year In Review February ECAB eWeek Q1 to Q2 Sales (3.3 -21.4)

33. Entrepreneurship Entrepreneur – person who discovers potential profit opportunities