2. Parking Hours 7:30am-4:30pm, Monday-Friday Reitz Union Parking Open to public for a fee GENERAL PARKING INFO

3. Student Decal Type Dependant on credit hours Faculty Decal Type Dependant on affiliation 41,600 parking decals sold in 2011 Only 19,000 parking spots on campus PARKING DECALS

4. Fines range from $10 to $250 Average citation is $30 Common citations issued 73,800 issued in 2011 Average number of citations issued on college campuses was 57,400 in 2011 CITATIONS

5. Funds the Department of Transportation and Parking Services projects Discouraging to students WHERE THE MONEY GOES

6. We conducted a survey to analyze the parking situation on the University of Florida campus The following questions were asked: – Are you male or female? – What grade are you in? – Do you have a car or scooter on campus? – If you have a car or scooter on campus, how many parking tickets have you received? – Do you see a problem with parking on campus? – If your answer was yes to the previous question, briefly describe the problem. – Do you think a mobile parking application that could help you locate available parking spots would be useful? – Would you buy this application for $.99? SURVEY

7. The survey was sent out to University of Florida students We received 122 responses Even distribution of Male and Female from the various grade levels 66% of the students who took the survey have cars or scooters on the University of Florida campus SURVEY

8. If you have a car or scooter on campus, how many parking tickets have you received? 0 (24%), 1 (16%), 2 (14%), 3 (8%), 4+ (38%) SURVEY

9. Do you see a problem with parking on campus? – 90% of the students who took the survey believe there is a problem with parking on campus. If your answer was yes to the previous question, briefly describe the problem. – The most common responses were: “There is not enough parking on campus” “Ticketing is horrible.” SURVEY

10. Do you think a mobile parking application that could help you locate available parking spots would be useful? – 85% of the sample believe an application like SmartPark will be useful and can help the parking situation. SURVEY

11. Would you buy this application for $.99? – 77% of the sampled students would purchase this application for $.99. SURVEY

12. APPLICATION DESIGN MAP EVENTS CARPOOL BLOG SETTINGS

13. APPLICATION DESIGN THE MAP GPS tracking Specific decal matching Directions to nearest lot Custom destinations

14. APPLICATION DESIGN EVENTS Game days Nightly parking lifts Construction Special events

15. APPLICATION DESIGN CARPOOL Link with others heading to campus Input when and where Connects through Facebook Sorts by mutual friends & interests Encourages Gators Going Green!

16. APPLICATION DESIGN BLOG Information about software updates Future plans SETTINGS Customize the application Select decal type Carpool settings

17. APPLICATION DEVELOPMENT 4 STEPS TO MAKING AN APPLICATION Hire a graphic designer Hire one or more programmers Maintain and update the application Market it

18. APPLICATION DEVELOPMENT GRAPHIC DESIGN Designs the layout Creates buttons Decides overall look and feel of the app

19. APPLICATION DEVELOPMENT PROGRAMMING Takes the images and turns it into an app Decides functionality Will pick based on price and portfolio

20. APPLICATION DEVELOPMENT MAINTENANCE Will keep programmer on staff Fixes bugs Creates software updates

21. MARKETING Flyers Frat Tanks Facebook Public Relations

22. Marketing Costs Flyers$100 Apparel $600 Development Costs Database Driven App$10,000 Graphic Design$500 Server Upfront$2,400 Maintenance Costs Apple Fee$99/year + 30% sales Server Monthly Upkeep$250/month COSTS

23. Product Revenue $0.99/ download Advertising Revenue $200/month for ad space (5 total) REVENUE

24. 77% of students said they would buy SmartPark 40% conservative estimate 15,835 x $.99= $15,676 Product Revenue 12 x $1000= $12,000 Ad Revenue = $27,676 Total Annual Revenue PROJECTED PROFIT

25. $700 + $12,900 +$3099 = $16,699 Annual Costs 30% x $15,676 = $4702 Apple Fee = $21, 402 Total Annual Cost $27,676 Revenue -21,402 Costs ------------ $6,274 Gross Profit WHERE THE MONEY GOES