1. www.omlogic.com Building a global business digital marketing Pradeep Chopra Co-founder, OMLogic Consulting

2. www.omlogic.com Whizlabs Software “Global Reach from an Indian Beach”

3. www.omlogic.com Whizlabs in 2000 3 People with no clue about Selling Rs 45,000/- (personal savings) Good Product for IT Professionals No Customer

4. www.omlogic.com Whizlabs in 2005 One of the Global Leaders 1M Unique Visitors in a niche community Over 400,000 Users Customers in over 130 Countries Over 70 Enterprise Customers 95% Revenue from Outside India Yet, No Sales Team | No Visit Outside Delhi “We don’t go anywhere, we reach everywhere!”

5. www.omlogic.com The Turning Point… Jan 10, 2001: Launched Java certification product Jan 28: Sold online to someone in US for 25$ August: Launched 2 nd Product And Whizlabs started…

6. www.omlogic.com Time to Sell 19 1 -10 -30 Pre-order

7. www.omlogic.com Revenue Distribution

8. www.omlogic.com Key Corporate Customers

9. www.omlogic.com Why global and what’s the opportunity? Internet has created a level playing field, independent of: –Time –Distance –Capital

10. www.omlogic.com Why global and what’s the opportunity?..contd 1st Billion Internet Users

11. www.omlogic.com Our Learnings… What Worked?

12. www.omlogic.com What Always Works?

13. www.omlogic.com Let’s look at an example

14. www.omlogic.com Top Line Grew by 25% Old websiteNew website How?

15. www.omlogic.com We Inquired “Who is visiting our website?”

16. www.omlogic.com What We Discovered? Professionals thinking “Why certification?” Professionals thinking “Which certification?” Professionals thinking “How to prepare?” Professionals clear about everything. Now looking for specific product. Not talking to them Talking to them – but not clear

17. www.omlogic.com Impact Loosing customers during trust building stage No relationship with customers Talking to a small % of potential customers

18. www.omlogic.com What We Decided? Articles on “Why to certify?”, “Which certification is for you?” Preparation guides for all certifications Revamped site navigation and user experience “Talk to customers at every stage in the sales cycle” Result: 25% increase in Revenue

19. www.omlogic.com What Worked? Pricing: Going Global, Staying Local –Pricing Vs Quality –Differential Pricing

20. www.omlogic.com What Worked? B2B Works

21. www.omlogic.com What Worked? … contd Beyond Sales & Marketing –Hiring –Market Research –Branding

22. www.omlogic.com What Worked? … contd Organic Rankings: Localization

23. www.omlogic.com What didn’t? … contd $/customer

24. www.omlogic.com What didn’t? … contd Scale

25. www.omlogic.com What didn’t? … contd Customer Engagement

26. www.omlogic.com What didn’t? Communication (language)

27. www.omlogic.com What didn’t? … contd Online +

28. www.omlogic.com Marketing is Marketing Business Strategy Marketing Promotion (Product, Service or a Brand) SEOSEM

29. www.omlogic.com The Current Reality Marketing Business Strategy MarketingPromotion (Product, Service or a Brand) SEOSEM Online Marketing Marketing

30. www.omlogic.com Thank you! Q & A pradeep.chopra@omlogic.com Presentation available at http://www.omlogic.com/presentations.html