1. Advanced Portal Solutions VMA – 29 & 30 October 2001 Jérôme THOMAS UNISYS Communications Voice Portal Program Director Jerome.Thomas@Unisys.com « Delivering winning speech services to the Mass Market »

2. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 2 Voice Portal concept Market Trends & Opportunities Value for consumers Telco’s expectations Manufacturer requirements Advanced Portal Solutions Client Business Case Summary Agenda

3. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 3 Can you spell Portal ? Personal Portal? Universal Portal? Voice Portal? Voice Gateway? Voice XML? Voice Access to Content? Web Clients? WAP/3G Clients? Personal Assistant? VUI? Portal Browser? Vocal Directories ? Internet Portal? Portals …

4. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 4 Universal Portal Web Browser (PC Client) Wireless Browser Voice Browser (VUI) Voice Portal Personal Portal Portal concept Universal Portal - Web Content, Services, Email Messaging - Voice Mail, Fax Mail, SMS, UM Personal Portal – Subscriber and or Carrier personalization for Web and Voice Access Voice Portal – a sub set of content and services available via Voice through the Telephony User Interface

5. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 5 More than 1.5 billion phones worldwide Over 600 million Mobile phone users worldwide While 200 million people now access the Internet worldwide from a PC, more than 2 billion currently have telephony access but not Internet access. Worldwide Internet access is projected to grow to 600 million by 2004, with telephone access reaching some 5 billion during that same period. Voice Portal services can increase Internet availability by a factor of 10. Worldwide Market Potential The telephone is the ultimate access device to the Internet.

6. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 6 Market Catalyst New Business Opportunities – Offers new business opportunities to current advertising and ecommerce partners New Markets – Voice Portal provides access to an entirely new market of non- Internet users Competition – Leading Telcos are developing an organized premium service “Voice Portal” strategy – Telcos will deliver not only applications but also network infrastructure for the Voice Portal Web Need to build Brand Awareness – The Voice Portal is a unique channel by which a Telco can communicate its brand

7. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 7 Voice is the thing … Because, it is more natural It is the simplest medium to handle transaction Very simple to use and require no complex training Phone set independent Ideal to get people or information from a single point of access - the Voice Portal

8. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 8 Voice matters in … Messaging services – Flat User Interface – Adaptation dialog – Voice Activated Dialing – Tree shortcuts with extended grammar – Automatic Language selection – Vocal authentication Call Centers – Customer care – CRM E-commerce, M- commerce – Voice banking Directory services – PIM services – Personal Address book – Corporate Directory – Community Directory (White/Yellow Page, Business ) Access to content – Stock quotes – Push/Pull info – Local News – Weather – e-mail attachment – Driving directions

9. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 9 Value for consumers 1/2 Allow any customer, at anytime, from anywhere to access people or content in the most natural way - by using their own words -

10. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 10 Value for consumers 2/2 Only using the power of Verbal conversations – Hands free access to services (becoming a legal requirement) – Simple access / simple navigation with shortcuts – Adaptive dialog for different skills – Intuitive/natural commands No need for complex devices nor extended memory – Unification is made in the network, complexity handled by manufacturers – Single entry point for various services – No training for recognition required – Class Of Service option – Personalization through web access

11. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 11 Telco’s expectations 1/3 Mass Market usage – Leverage Voice Mail user habit to provide Integrated High Value Services (av. 2 Mbx access / days) – Leverage SMS, WAP, MMS with convergence services – Robustness and high quality Cost reduction – Integrate Customer Service Functions – Incorporate or expand Enterprise Portal exposure – Automation of Enhanced Directory Assistance – Less expensive to add a service to existing client than to acquire a new client – Trial new services more quickly

12. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 12 Telco’s expectations 2/3 Increase revenue – Transaction Fees for Value-Added Services – Additional Airtime Usage – Subscription based Services – Sponsorships, Advertising Service Innovation – Find resonance with SMS and in Mobile and Wireline – “Listen and Feel” that Matches your Corporate Image and increase Branding opportunities – Differentiation from the Competition

13. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 13 Telco’s expectations 3/3 Higher subscriber loyalty (Reduce Churn) – Custom personalized services based on preference and location of caller – Customers can access important information in various locations from any phone Deeper customer relationships – Facilitate voice and mobile commerce transactions – Enables customers to have a natural language interaction with services New customer insights – Expand new customer reach – Analysis of usage patterns and call statistics

14. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 14 Business Case example Assumptions (example) – Service provider has 2.5 MM subscribers – 5% of subscribers use ad supported voice portal Voice portal user calls 10 times a month Average ad revenue per call is 15 cents – 5% of subscribers subscribe to an ad-free voice portal Subscription fees are $4 per month in addition to basic service fees Results – Additional advertising revenue = $187,500 / month = $2.25 MM / Year – Additional revenue over basic subscription revenue = $500K / month = $6 MM / Year

15. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 15 Manufacturer requirements1/2 Speech technology must be deeply integrated – Offering Speech Recognition, speech Synthesis and VoiceXML interpretation – Vendor neutral to cope with fast moving technology – Multi-language capacity within an application / market – Performance optimization with Quality – High Density pooling of ASR/TTS resources – Voice XML Open Standard integrated with Native mode (*) – Scalability and Redundancy for ports and sessions – Close partnership with 3 rd party vendors and Standardization committee (W3C, VoiceXML forum, …) (*) VoiceXML 2.0 just released.

16. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 16 Manufacturer requirements2/2 Specific Application development methodology – User acceptance is number one factor in application success. – Application independent from the technology (Dynamic grammars, N-best, …) – Human factors and ergonomics known and shared throughout the Chain Delivery expertise – Cost effective solutions for very large roll-out. – Flexible adaptations – Service quality robust against network constraints (multi- locations, noise, echo, …) – Follow and optimize user experience along with service usage

17. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 17 Voice Portal Services Voice Access to Content Stock Quotes Weather News Speech Centric Messaging Messages NL Speech Services Serve lets Sound Files Grammars Figure out WHAT People will say. Top level design evaluation Develop application INTERACTIONS Detailed design Control RUNTIME Build & Deploy Application VoiceXML Document(s) From a Single Entry point Vocal Directories & VAD Yellow Pages

18. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 18 Advanced Voice Portal Solutions Integrated,Open, Speech centric. A space for new services, new experience, new revenues.

19. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 19 Successful Engagements Speech Expertise Human Factors, WoZ Simulation, ADM, Service Creation, Consulting, Trials, Evaluations, Full Life Cycle Development Technology ASR, TTS, HW, SW, VoiceXML Application ROI, VUI, Dialogue Design, Localization, Call Flow, Prompts, Grammars, Expected Utterances, CTI, DB Success

20. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 20 Summary Current market is saturated with basic services Subscriber loyalty is a significant cost issue effecting the bottom line. Advanced Voice portal solutions offers new business opportunities in Wireless 2G and 3G, and Wireline Speech Service creation, Integration skills and technologies leadership. A solid solution increases market share and brand recognition Voice Portal Mission « Voice-enabled access to people and content anywhere, anytime, from any wireline or wireless device »

21. We have a head for e-business VMA 2001 - Paris, 29 - 30 October 21 Thank You. Jérôme THOMAS Voice Portal Program Director Jerome.Thomas@Unisys.com