1. | June 24, 2014 Presented by Ben Gray | App Quality Evangelist Ensuring Your Mobile Apps Delight Users & Beat the Competition

2. | 2 APPS ARE THE FRONT DOOR TO YOUR BUSINESS

3. | 3 YOUR APPS HAVE TO DO MORE THAN JUST WORK 3

4. | 4 THEY HAVE TO DELIGHT YOUR USERS

5. | 5 USERS ARE MORE VOCAL THAN EVER

6. | 6 5 REASONS THIS REALLY MATTERS

7. | 7 1. THE APPS ECONOMY IS ULTRA-COMPETITIVE

8. | 8 2. SWITCHING COSTS ARE AT OR NEAR ZERO

9. | 9 OpenSignal Android Fragmentation Visualized (July 2013) 3. DEVICE FRAGMENTATION IS GROWING

10. | 10 Business Insider (Business Intelligence Estimates) 2013 4. IT’S NOT JUST MOBILE

11. | 11 5. THE SPEED OF DEVELOPMENT & TESTING

12. | 12 ARE YOU PREPARED?

13. | The Challenge

14. | Formerly uTest, the leader of in-the-wild testingFormerly uTest, the leader of in-the-wild testing Offices around the globeOffices around the globe –Boston, Berlin, San Mateo, Seattle, Poland, Israel and more Founded in 2007Founded in 2007 Raised 5 rounds, totaling $80 million in fundingRaised 5 rounds, totaling $80 million in funding –Latest round led by Goldman Sachs Recognized by press and peersRecognized by press and peers –Named one of Forbes Most Admired Companies 2 years in a row –Named one of Inc. 500’s Fastest Growing Companies 2 years in a row 14 A LITTLE ABOUT APPLAUSE

15. | 2,000+ CUSTOMERS 15 APPLAUSE BY THE NUMBERS 40,000+ BUILDS TESTED 140,000+ PROFESSIONAL TESTERS 100 million+ APP STORE REVIEWS CRAWLED MORE THAN 1 MILLION IN-THE-WILD ISSUES REPORTED BY TESTERS

16. | 16 A FEW OF OUR CUSTOMERS RetailTravelSocialMedia

17. | 17 A FEW OF OUR CUSTOMERS (CONT.) GamingTelcoSoftwareFinancial

18. | USERS DON’T COMPARTMENTALIZE QUALITY 18

19. | 19 WINNING APPS & COMPANIES DON’T EITHER

20. | 360°APP QUALITY QUALITY, DEFINED BY YOUR USERS 20 APPLAUSE ENABLES YOU TO ACHIEVE

21. | 21 IN-THE-WILD TESTING SERVICES Testing beyond the QA lab (in-house or offshore) Coverage where your users live, work & play Across devices, OSes & carriers Community-driven Fully-managed service

22. | IN-THE-WILD TESTING SERVICES FUNCTIONAL TESTING USABILITY TESTING LOCALIZATION TESTING LOAD TESTING SECURITY TESTING Do your apps function flawlessly in the hands of your users? Are your apps as intuitive and easy-to-use as you think? Are your apps primed to thrive in different markets & cultures? Can your apps handle the peaks & pressures of the real world? Are your apps protecting your users data & privacy?

23. | 23 APP QUALITY TOOLS APPLAUSE SDK Discover crashes in real time and distribute builds APPLAUSE ANALYTICS Listen to what your users are saying in the app stores 360°APP QUALITY DASHBOARD Access all of your app quality results in a single place

24. | THE APPLAUSE SDK 24 End UsersDeveloper Build distribution 1 In-app bug reporting 2 Crash log reporting 4 In-app user feedback 3 Product/Marketer Sentiment analysis 5 Builds User feedback Crash logs BugsBugs & crashes Tester

25. | 25 APPLAUSE ANALYTICS DASHBOARD

26. | 26 USER REVIEW SENTIMENT

27. | 27 CUSTOMIZABLE APP COMPARISONS

28. | 28 360° APP QUALITY™ DASHBOARD

29. | 29 HOW APPLAUSE HELPS ENTERPRISES Protecting the world’s largest brands –Today’s biggest brands turn to Applause to ensure their app quality, with app store analytics, crash monitoring and in-the-wild testing, brands can be confident in their apps Augmenting staff intelligently –No matter the size of your existing QA team, there is always a need for scale on demand – Applause scale your testing efforts intelligently Lowering app quality costs –Applause can capture issues in-the-wild before your users or your boss, reducing your costs Enabling the ultimate test coverage elasticity –Leverage the global community of professional testers to test on a variety of devices and form factors as your business demands

30. | Modern apps require a new recipe for success –Infinitely more variables (devices, OSes, carriers, locations, use cases) –Apps must go beyond merely “good enough” to delight users –Traditional methods & playbooks won’t suffice Companies must play catch-up –App quality no longer just a CIO & CTO problem; matters to brand & biz –Move beyond lab to where users live, work & play –Inside-out approach is no longer enough 360°app quality is an integrated, holistic view of app quality –Requires modern tools and analytics that raise the bar on app quality from the perspective of your users –Necessity due to outsized user expectations + voices that travel far & wide KEY TAKEAWAYS 30

31. | The Challenge QUESTIONS? THANK YOU Ben Gray | App Quality Evangelist | bgray@applause.com