1. The Introduction Get attention and interest
Establish credibility and goodwill
Other Possible Purposes:
Reveal the topic
Preview the body of the speech

2. How to Get Attention involve the audience ask a question tell a story
relate a personal experience
use humor (but watch out!)
create suspense
use a quotation/poem
use a visual aid
give a startling fact or statistic

3. Gaining CREDIBILITY
The audience’s perception of whether a speaker is qualified to speak on a given topic.

4. Gaining GOODWILL
The audience’s perception of whether the speaker has the best interests of the audience in mind.

5. Preview Statement
A statement in the introduction of a speech that identifies the main points to be discussed in the body of the speech.

6. The Conclusion AVOID “In Conclusion…” Signals the end of the speech
Reinforces the central idea
AVOID “In Conclusion…”