1. Welcome Cornerstone Students! Sit with your team please! Log in using info on sticker to right of each PC monitor

2. BUSX 301: Company & Industry Research Ms. Shana Gass, MSLS, MS sgass@towson.edu Reference Librarian, Cook Library September 2010

3. Your assignment What do you need to know? Which sources would you consult to find out?

4. Company Web Site Good first step –Look at the Investors / Investor Relations Section. –Due Dilligence: Consult Annual Report and/or 10-K. Additional sources –Sources that come from outside the company – news & analysis –Sources about competitors & the industry as a whole

5. Cook Library Business Subject Gateway

6. Company & Industry Info - Exercise Teams divide & conquer All sources – link from Business Subject Gateway Ask questions! Be ready to report on your source 15 min.

7. Company Dossier, in the LexisNexis Academic Blend of sources (like Yahoo Finance) Snapshot – background info Financials & ratios News Competitors Stock info, investment analysis Law cases & patents Custom reports! LexisNexis is a Cook Library Database

8. Also in LexisNexis: Hoover’s In-Depth Company Records Public & private, US & International Financials, personnel, subsidiaries History & Recent happenings Updated frequently In LexisNexis Academic, Cook Library Database Go to > Companies > Company Profiles

9. Value Line Industry & Company Information Investment perspective Financials & Stock performance Analysis Ranking of companies & industries  Timeliness = how well VL thinks stock will perform in next 6-12 mos. 1 is the best  Safety = VL’s measure of volatility 1 is the least volatile Use the Investor Tools tab to learn about it! Cook Library Database

10. Value Line – First Screen

11. Value Line – Lookup Company

12. Value Line – Searching for a Company

13. A Company Stock Report

14. The Value Line Investor Tools Section What does it all mean???

15. Standard & Poor’s NetAdvantage – Industry Surveys Environment Trends How the industry operates How to analyze the industry (using ratios, etc.) Financials for leading companies Sources of Industry info  Industry publications  Trade associations  Government agencies which regulate industry Cook Library Database

16. Datamonitor Company SWOT Analyses In Business Source Complete Steps: Do a simple search for company name Under narrow by source…click on …SWOT Analyses CAUTION: Datamonitor reports embargoed for academic market – may be a bit old In a Cook Library Database

17. More Research Tips! http://pages.towson.edu/sgass/courses > BUSX

18. Questions? …feel free to contact me! Shana Gass (410) 704-2395 sgass@towson.edu *preferredsgass@towson.edu Or any reference librarian: Cook Library Web Site > Ask a Librarian for options