1. Current trends in academic libraries Ruth Wolfish IEEE Client Services Manager IEEE User Group Meeting September 2011

2. Have fun marketing your collection! 2

3. Todays Agenda Library events Flyers Spaces Embedded Librarians Libguides Institutional Repositories How IEEE can help 3

4. Successful Events are the Result of Several Factors Meaningful event Timing that works with the audience Good promotion to the right audience Endorsement of key influencers Faculty Students Whats in it for me? FUN! 4

5. Sample Task List for Library Event Check for conflicts on library calendar & university calendar(s) Create task timeline for advance planning and the day of Partner with students to design poster /flyers Engage assistance of E-resource library vendors, library staff, catering, academic departments Plan for food, balloons, posters, etc. Take photos! Ask STUDENTS for input on where to advertise event and ideas for raffle prizes 5

6. Olin Univ. Vendor Fair – Pirate theme 6 Which one is the librarian?

7. Event Flyers … Keep fonts uniform and easy to read Keep text light so reader sees key message first Include an RSVP with a name

8. Event flyers… Eye Catching Image Enticing Attendance Generators Less Text Select most meaningful items Encourage RSVP for both you & attendees Be careful of color on color

9. Event Flyers…. 9 Add a quiz Add prizes

10. IEEE Fully customizable flyers 12 Designs to Choose from ! 10 http://www.ieee.org/publications_standards/publications/subscriptions/clien tservices/promote/promo_marketing.html

11. Little Ideas with Big Impact Flyers in places people cant avoid (restroom) Mel DeSart, University of Washington Deliver requested articles to faculty in person Rachel Berrington, formerly Mentor Graphics, now IEEE Slide flyers under faculty doors Anonymous Tear off tab concept Audrey Jackson, UCLA 11

12. Tear Off Tabs Make Remembering Easy 12

13. Value of Collaboration Become part of the student and faculty communities … When students include librarians (email, meeting minutes, etc.), in their planning activities: communication (both ways) improves collaboration becomes truly fruitful Participating in student planning meetings (depending on the time and availability) also helps A Successful Collaborative Partnership among the Faculty and Librarians at Drexel University with the IEEE Jay Bhatt, Drexel University A Successful Collaborative Partnership among the Faculty and Librarians at Drexel University with the IEEE 13

14. Comfortable spaces- NCSU 14

15. Faculty/Graduate student spaces…. 15 Florida State Univ.

16. Faculty/Graduate student spaces…. Univ. of South Florida 16

17. Embedded Librarians Customer centric not library centric In their workspace not our workspace Focused on small group not entire populations Composed of specialists not generalists Built on trusted advice not service delivery 17 SLA Presentation Models of Embedded Librarianship D. Shumaker & M. Talley ; Washington DC, 2009

18. Johns Hopkins University ….library personnel are embedded in various departments to work with researchers on their own turf. These staffers are no longer called librarians; they are informationists. 18 http://www.insidehighered.com/news/2010/06/09/hopkins

19. Libguides Web based portal to subject specific research information Allows quick collaboration and sharing Highlight overlooked sources – fee and free Advertise the library services 19

20. Institutional Repositories An online locus for collecting, preserving, and disseminating - in digital form - the intellectual output of an institution. http://en.wikipedia.org/wiki/Institutional_repository January 2011 IEEE authors may post to an institutional repository any IEEE pre-print version or the accepted, peer- reviewed version, just not the final IEEE published PDF. http://www.ieee.org/publications_standards/publications/rights/paperversionpolicy.html

21. Bringing it together Libguides & Institutional Repositories 21

22. 22 Are you Waiting to be discovered ? OR CHOOSING to be discovered ? Now its your turn…..

23. Let IEEE help! 23 Online Tutorials Fully customizable flyers IEEE Industry Focus Fact Sheets User groups, networking FAQs (frequently asked questions) Qing Li, Client Services Manager- China www.ieee.org/go/clientservices

24. Ruth Wolfish Client Services Manager - US r.wolfish@ieee.org Qing Li Client Services Manager - China qing-li@ieee.org