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Published byWyatt Bishop Modified over 11 years ago
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Social Media: Connecting with Members Using Google Tools for Nonprofits and More
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About Equal Justice Works Aaron Pickering and Sarah Mahoney Programs + Summer Corps + AmeriCorps Legal Fellows + Equal Justice Works Fellows
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Challenges Newly designed website but: + No two-way communication with members + No use of new media tools (web 2.0) Limited budget to expand features and promote new site
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FINDING WEB 2.0 SOLUTIONS
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Directing traffic to site Applied for Google AdWords Grant Increased traffic to site from Google http://www.google.com/nonprofits/
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Open Communication Facebook Blog Twitter Forum
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Adding Video to Website Applied for Google YouTube for Nonprofits
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Other tools Google Calendars Flickr
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Measuring Success Google Analytics Can easily compare stats to measure impact of campaigns and tools Twice as much traffic in April this year compared to April 2008
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Next Steps Use tools to grow support Increase content Increase user interaction and contributions
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Aaron Pickering apickering@equaljusticeworks.org Sarah Mahoney smahoney@equaljusticeworks.org
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