2. BIZ208 Windows CE 5.0 Bringing to Market a Broad Range of Devices Dan Javnozon Product Manager MEDG Microsoft Corporation Business Track Presentation

4. M anagement T ools C ommunications & M essaging Device Update Agent Software Update Services Live Communications Server Exchange Server Internet Security and Acceleration Server Speech Server Image Update L ocation S ervices M ultimedia MapPoint DirectX Windows Media Visual Studio 2005 D evelopment T ools MFC 8.0, ATL 8.0 Win32 N ative M anaged S erver S ide L ightweight R elational SQL Server 2005 Express EditionEDB D ata P rogramming M odel D evice B uilding T ools D evice B uilding T ools H ardware/ D rivers Windows XP DDK Windows Embedded Studio Platform Builder OEM/IHV Supplied BSP (ARM, SH4, MIPS) OEM Hardware and Standard Drivers Standard PC Hardware and Drivers SQL Server 2005SQL Server 2005 Mobile Edition ASP.NET Mobile ControlsASP.NET.NET Compact Framework.NET Framework Microsoft Operations Manager Systems Management Server

5. 8 and 16-bit to 32 bit 70% 0% 2000 2002 2004 2007 32 Bit Fixed function to multi-function devices Pressure to do more, with less Shift from proprietary to commercial software The Device Landscape

6. Where We Fit In, What You Gain Engineering efficiencies Marketing consistency Thought leadership Embedded Devices Mobile Devices Portable Media Center Windows Automotive Communications Sector MapPoint Voice Command

7. Windows XP Embedded The most complete embedded platform enabling advanced devices by delivering the power of Windows in componentized form Windows CE Windows CE integrates reliable real time capabilities with advanced Windows technologies to rapidly build a wide range of innovative, small-footprint devices Windows Embedded Platforms

8. Increasing Functionality Mobile And Embedded Devices Increasing functionality/Leverage your developer know how Industrial automation Medical Devices Consumer Electronics Thin Clients

9. Windows Embedded Devices Strategy Provide 32-bit software building blocks Integration between devices, PCs, servers and Web Enable rich applications and services Focus Focus Business Model Low-cost, easy to use software Partners for services Shared success model

10. 1.6 Billion units Mobile Phones, 45% Converged Devices, 3% Compressed Audio, 13% Cable/DSL, 5% Automotive, 5% DSC, 3% DVD, 3% Printers, 2% DTV, 2% Set top box, 2% PVR, 1% POS, 1% Thin Clients, 1% Digital Camera, 1% IP Phones, 0% WLAN Access, 0% Res Gateway, 0% Others, 13% MED Device Market Opportunity

11. Embedded Platform Differences x86 processors Multiple processors With 3 rd party extensions Native Full Win32 API compatibility Requires additional effort Basic images from 350 KB Basic images from 8MB ProcessorSupport Real-time Footprint Win32 API Compatibility

12. What Is Windows CE Windows CE integrates reliable real time capabilities with advanced Windows technologies to rapidly build a wide range of innovative, small-footprint devices Shared Success Greater Productivity Integrated Reliability

13. PROFESSIONAL, PROFESSIONAL PLUS Shared Success Low upfront capital investments Lower total cost of development Extended support Worldwide partner base Community collaboration Broad source access and flexibility Comprehensive documentation Windows CE CORE ($3 ERP)

14. Greater Productivity Extensive CPU and driver support Unified development environment Device design templates Native Windows integration Advanced multimedia Powerful application development Emulation environment

15. Integrated Reliability Componentized, hard real-time operating system System wide reliability and manageability Proactive security Extensive wireless support Advanced power management Open communications platform Core server and standards support

16. Windows CE Tools Operating System Development Platform Builder Configuration, debugging tool for deploying an OS Application Development eMbedded Visual C++ Native application development C, C++, MFC, ATL Visual Studio.NET Managed application development Visual Basic.NET, C#.NET.NET Compact Framework

17. Windows CE Security Features Helps Lock down your device Use OEMCertifyModule so that it only runs your application Helps with enabling Cryptography Improved verification infrastructure Benefits of CE device security Security more focused at the OS level rather than relying on the application CE helps provide the infrastructure to let you write plug-ins

18. Thin Clients Consumer Electronics In-vehicle Navigation Voice-over IP Devices Medical Devices Industrial Automation MobileHandhelds Set-Top Boxes Gateways Windows CE Devices

19. Source And Licensing Shared Source Program Access to millions of lines of source code Ability to create commercial derivatives Academic edition for courseware creation Low Cost Licensing Toolkit: $995 US (ERP) Run-times: $3 – 16 US (ERP)

20. Source Code Access Mike Hall Technical Product Manager MEDG

21. Marketing Programs Windows Embedded Windows Embedded Partner Program Windows Powered Logo Program Device Showcase Program Most Valuable Professional (MVP) Program Hardware Kitting Program More available for Windows CE Windows CE Driver Development/Validation Program

22. Why Windows CE? Technology portfolio depth Low total cost of development Customization and differentiation Development and marketing support

23. Getting A Device To Market Training Evaluation kits PartnersTutorials Developer Community Documentation Source Code Support Third party solutions System Integrators Worldwide Distribution Channel Toolkits Volume based licensing Product Support In-Field Upgrades Partner program Device showcase 3rd party promotion PlanBuildLicenceShip

24. Windows MED Ecosystem Community Partners Academic Support Evaluation/Emulation Source Web

25. Resources More Windows Embedded Information http://msdn.microsoft.com/embedded Windows Embedded Partner Web Site http://www.mswep.com Get the Windows Embedded Introductory Kit http://www.windowsembeddedkit.com Technical information for application development http://msdn.microsoft.com/mobile Show off your device with the Device Showcase Program Email: devices@microsoft.com devices@microsoft.com

26. While at MEDC 2005… Fill out an evaluation for this session Randomly selected instant WIN prizes! Randomly selected instant WIN prizes! Use real technology in a lab Instructor led Reef E/F & Breakers L Self-paced Reef B/C Self-paced Reef B/C Visit the Microsoft Product Pavilion in the Exhibit Hall Shorelines B in the Exhibit Hall Shorelines B

27. After The Conference… Develop Build InstallBuildJoin Install Enter Enter Join Full-featured trial versions of Windows CE and/or Windows XP Embedded Cool stuff & tell us about it: msdn.microsoft.com/embedded/community msdn.microsoft.com/embedded/community Windows Embedded Partner Program: www.mswep.com www.mswep.com Windows Mobile 5.0 Eval Kit including Visual Studio 2005 Beta 2 Mobile2Market Contest and win up to $25000: mobile2marketcontest.com mobile2marketcontest.com Microsoft Solutions Partner Program: partner.microsoft.com partner.microsoft.com

28. Tools & Resources msdn.microsoft.com/ embedded microsoft.public. windowsxp.embedded windowsce.platbuilder windowsce.platbuilder windowsce.embedded.vc windowsce.embedded.vc blogs.msdn.com/ mikehall Windows CE 5.0 Eval Kit Windows XP Embedded Eval Kit msdn.microsoft.com/ mobility microsoft.public. pocketpc.developer smartphone.developer dotnet.framework.compactframework blogs.msdn.com/ windowsmobile vsdteam netcfteam Windows Mobile 5.0 Eval Kit Websites Newsgroups Blogs Tools Build Develop

29. © 2005 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.

30. Backup Slides

31. Windows CE 5.0 – Highlights Production Quality drivers and BSP’s Embedded Database (EDB, SQL CE) USB 2.0 Host and Function SDIO Host Internet Explorer updates (pop-up windows, Theming, TV Lens) New common controls (animation, Listview, ImageList) MUI Updates (Multiple Asian Languages) Networking Peer to peer, IPv6, UPnP, 802.11, Bluetooth, Real- time Communications Graphics D3DMobile, new display drivers, still image support Security – LASS, O/S Security Review, Cryptography enhancements