1. Recap of AASHTO Safety Leadership Forum “Reducing Fatalities by Half” AASHTO SCOHTS-SM September 4, 2009 Savannah, GA

2. AASHTO Safety Leadership Forum IV Agenda Welcoming Remarks, The Road to Achieving AASHTO’s Safety Goal – Allen Biehler, AASHTO President and Pennsylvania DOT What Every CEO Needs to Know to Succeed at Reducing Fatalities – Daniel Carter, UNC Sharing Information on Hurricane Safety- Matt Dunn, Mississippi DOT Conversation Circle #1, Promising State Safety Strategies to Reduce Fatalities Conversational Circle #2, Identifying Future Needs to Boost State and Local Safety Leadership Success Striving for the Goal, Federal, State and Industry Partners  Kirk Steudle, SCOHTS Chair and Michigan DOT  Vern Betkey, GHSA and Maryland Highway Safety Office  Brian McLaughlin, NHTSA  Joe Toole, FHWA How the Vehicle Industry Has Contributed to Halving Fatalites, Adrian Lund, Insurance Institute for Highway safety Call to Future Action, Kirk Steudle

3. The Road to Achieving AASHTO’s Safety Goal Historic Drop in Fatalities in 2008  A portion of the 9 % drop can be attributed to drop in VMT and economy.  DOT’s have made safety a priority and implementing aggressive safety programs. State Highway Agencies Are Working More Closely with Safety Partners Reauthorization CEO Checklists  Penn DOT implemented rumble strips out of the checklist process.

4. What Every CEO Needs to Know Succeed at Reducing Fatalities Most Effective Emphasis Areas  Young Drivers  Passenger Restraint Emphasis Areas Where Crashes Increased  Motorcycles  Unlicensed Drivers

5. Sharing Information on Safety in Hurricane Evacuation Using Twitter to Disseminate Hurricane Evacuation Information  Routes  Fuel  Roadway Conditions  Restrooms Twitter Feeds for 6 Routes Can be distributed via computer or cell phones.

6. Conversation Circle #1 Promising State Safety Strategies to Reduce Fatalities Aggressive Goal Setting Behavioral Safety Programs Legislative Champions Low Cost Engineering Improvements Marketing Traffic Safety Partnerships with Native Americans Systemic Approach to Safety Applications

7. Conversation Circle #1 (Continued) Minnesota  Toward Zero Deaths Program  All 4 E’s  Key Agencies  Regional Approach  Data  Congruency in Marketing in Message and Marketing

8. Conversation Circle #2 Identifying Future Needs to Boost State and Local Safety Leadership Enacting Stronger Safety Laws Facing Budget Reductions Generating Support from the Judiciary Keeping Employees Motivated Engaging Local Agencies Providing Leadership Recognizing the Need for Accountability

9. Conversation Circle #2 Innovative Ideas Alcohol Repeat Offenders  North Dakota mandating daily alcohol testing for all repeat offenders Paid Media  West Virginia leverages buying power with consolidated negotiations Railroad Crossings  Louisiana uses a multi-agency approach to evaluate corridors. They also provide a financial incentives to communities.

10. Conversation Circle #2 Innovative Ideas (Cont.) Speed Enforcement  Arizona is using photo radar on state highways and evaluating the effect on driver behavior Speed Management  Minnesota raised rural speed limits from 55 mph to 60 mph, but coupled it with more enforcement and education. The number of drivers going over 70 mph has been reduced. Traffic Enforcement  In Colorado every trooper works on traffic enforcement on holiday weekend even the head of the Colorado State Patrol

11. Conversation Circle #2 Innovative Ideas (Cont.) Winter Driving  Wyoming has reduced speed limits in the winter in some locations and coupled those with variable speed limits in some locations.

12. The Vehicle Industry – Partner to the AASHTO Safety Goal Past Improvements  Side Air Bags  Electronic Stability Control  Increased Roof Strengths

13. The Vehicle Industry – Partner to the AASHTO Safety Goal Future Improvements  Roundabouts  Electronic Monitoring Devices for Teen Drivers  Strengthening Graduated Drivers License  Primary Enforcement Seat Belt Laws  Installation of Rumble Strips  Driver Distraction Management  Low Cost Safety Improvements at Intersections

14. The Vehicle Industry – Partner to the AASHTO Safety Goal Challenges  Higher energy costs are causing consumers to buy smaller vehicles. The physics of the crash mean that a smaller vehicle are at a disadvantage.  Future success of crash avoidance technologies depend upon applicability, intuitiveness, acceptability and adaptation rate.

15. Call to Future Action CEO Safety Action Checklist