1. Phadia Uppsala 2011-01-26

2. What is social media?

3. How it used to be News created by set structures To be producer of media you had to belong to a company or organization Reader / viewer defined pre-production Only exchange of information was through ”Letter to the editor”

4. Today

5. Who am I? This is me But this defines who I am to the world around me

6. Talking to clients in their own language

8. Social media – what can you achieve? 11.00-11.30 Analys av Semper i SM 11.30-12.00 Semper och andra bloggar 12.00-12.30 Lunch 12.30-13.00 Semper och egna bloggar 13.00-13.30 Semper och Facebook 13.30-14.00 Semper och Twitter 14.00-14.30 Semper och iPhone 14.30-15.00 Summering

9. You’re doing great! Giving the employes your trust to help out with the change An environment of trust – not rules & regulations

10. New site Easy accesible One click only Looks fantastic on mobile devices Fast

11. Metatags Still, the metatags need to be adjusted

12. Competitors - Siemens Flash? Not user friendly

13. Johnson & Johnson Nothing for the press One way communication

14. Google Awesome!

15. Improve interaction Start a blog. English for all local sites to implement. Add Disqus to allow commenting and sharing

16. Reach your customers

17. Parents talk, discuss and act on recommendations How do you listen? How do you inform? How do you start and / or initiate the discussions that leads to parents becoming customers?

18. Communication is key Publish information Publish movies on the subject

19. Share what you can I want to write about Phadia – where do I find information? I want to illustrate a blogpost – where do I find pictures? I want to show a film about Phadia – where do I look? Distribute your content Share your pictures with Creative Commons Upload movies to YouTube and create a Phadia channel

20. Don’t go high-tec when oldschool will serve your purposes Twitter and Facebook may be all the hype but might not be best choice for your purposes. Mailing-list aimed at professional users. Once a month. Don’t expect people to come to you – provide THEM with information

21. Open up! You want to gain more attention? You want to look more proactive? Open up all social networks for all employes Deploy ”Phadia Code of Conducts” with a lot of tips HOW TO behave and only a few actual regulations. The more they talk, the more people will know. Have the staff take a survey to find out how THEY would like to act

22. Find your ambassadors! You have staff that live and die for Phadia Find them, nurture them, make them feel special Give them the necessary tools for being Ambassadors - Let them blog - Let them tweet if they like to

23. Global vs local Create a global flowing structure – everything that Global says have to be reprinted locally -> Not unique Global decides on big issues and Local has to follow -> Not unique Global creates Code of Conduct-document

24. All your domains Highly ranked in Google? Do a standardized page, post on all domains and link to Phadia.com or local sites. Analyze all om them – keep the ones with high value, drop the rest.

25. Future Do an in-depth analysis of your competitors - How do they communicate? - What tools do they use? - How visible are they? - How much press / blogposts / tweets are they getting?

26. Thanks for listening! Johan Hedberg Twitter: @johanhedberg Telefon: 0703 – 40 17 40 Mail: johan.hedberg@springtime.nu

27. People influence people