1. Alcohol situation, it’s impacts and control measures in Sri Lanka
Pubudu Sumanasekara
Executive Director
Alcohol and Drug Information centre (ADIC)
Sri Lanka
Stop Drinking

2. ADIC OUTREACH
23 OUT OF 25 DISTRICTS ARE COVERED USING VARIOUS MICHANISAMS.
WORKING DIRECTLY
WORKING THROUGH OTHER NGOO
VARIOUS PROJECTS

3. International Awards Received
WHO AWARD
IFNGO AWARD
COMMONWEALTH AWARD
DURING THE YEAR 2001 ADIC(SRI LANKA) WAS INVITED TO THE ALCOHOL POLICY STRATERGY ADVISORY COMMITTEE OF THE WORLD HEALTH ORGANIZATION TO REPREESENT THE SOUTH EAST ASIAN REGION.

4. ADIC Programmes Strategic intervention Policy Advocacy and Litigation
Social mobilization(School, Community and Media)
Strategic intervention
Policy Advocacy and Litigation
Human Development and Innovative Intervention
Research and Information
Plantation
Prevention of transmission of HIV/AIDS among drug users
Finance and Accounts

5. Problem
Alcohol
Rural communities spend 1/3rd of their family expenditure on alcohol (Mirisankotuwa Research).
Estate sector spend half of their family expenditure spend on alcohol (ADIC Plantation Research).

6. Health Indicators in Sri Lanka
Number of cases of hospitalization on Alcoholic Psychosis , Alcohol Dependence and Alcohol withdrawal (Excludes data from private sector medical institutions)
Source – Statistics of Ministry of health , Government of Sri Lanka

7. Health Indicators in Sri Lanka
Hospitalization due to Chronic Liver Disease
(Excludes data from private sector medical institutions)
NUMBERS
Source – Statistics of Ministry of health , Government of Sri Lanka

8. Other problems Violence Discipline Relationship Absenteeism
Productivity
Nutrition levels

9. Alcohol Prevalence
Source – Spot Survey 2008 December

10. Alcohol Production
Source – Excise reports

11. Attitudes on Alcohol Reasons for alcohol use
Reasons for not using alcohol
Source – Spot Survey 2008 December

12. Major Health Risk Factors
Bangladesh, Bhutan, Democratic People's Republic of Korea, India, Maldives, Myanmar, Nepal
Australia, Brunei Darussalam, Japan, New Zealand, Singapore
Cambodia, China, Cook Islands, Fiji, Kiribati, Lao People's Democratic Republic, Malaysia, Marshall Islands, Micronesia (Federated States of), Mongolia, Nauru, Niue, Palau, Papua New Guinea, Philippines, Republic of Korea, Samoa, Solomon Islands, Tonga, Tuvalu, Vanuatu, Viet Nam
Indonesia, Sri Lanka, Thailand
Source: World Health Organization 2004

13. Approach Moralistic ? Religious ? Scientific ?
Do users really enjoy alcohol?
Why youth start consuming alcohol while knowing the harm and unpleasantness

16. The highest number of smoking incidents in the past 12 years has been recorded in movies featuring the Indian super star Sharuk Khan.
The second highest is noted in films featuring the South Indian superstar Ragini Kanth.

17. The approach Opinion makers and professionals Media Policy Industry
Field level (communities)
Non - users
users
youth
women
children

18. Approach cont. Reduce the attractiveness of the image alcohol
Reducing unfair privileges attached to alcohol use
Improving recognition of the real harm form alcohol use
Counteracting the forces that promote increased consumption
Encouraging quitting or reduction of use
Formulation and implementation of effective policies local and beyond etc.

19. Strategies to address alcohol problems
Do not alienate users
Mobilize every single structure in the community
Develop expertise within the community and transfer ownership of the programme to the community through empowering people
Include everyone in the community (sellers, users, non users, children, youth, women, political leaders) while using target group specific systems
Integrate prevention activities in to the community agenda and daily life of the people
Make prevention activities fun simple and attractive

20. THANK YOU