1. Gaming Surveys Group 3 JessSteve ChrisMike Sandy

2. Overview The Goal The Two Survey Concept Survey Similarities Question Evolution Wrap Up

3. The Goal Answer the question: Where is the sociological future of gaming going, and which company is better placed to take advantage of this?

4. The Two Survey Concept How do we find out why gamers game and why non-gamers don’t game?

5. Shared Survey Features Warm Up Questions 1.Do you ever watch TV and/or watch movies? YesNo If yes, what types of programs do you prefer to watch? (Circle all that apply.) ActionChildren’s Shows AdventureDrama Cartoons Educational Programming ComedyRomance 2.Do you own a personal computer? YesNo 3.Do you ever use the Internet? YesNo

6. Shared Survey Features Demographics How old are you? 5-1011-1516-2021-3031-50Over 50 What gender are you? MaleFemale What is your occupation? ________________________________ What is the highest level of education that you have achieved? Some high schoolHigh school graduateSome college Associates degreeBachelor’s degree Some graduate schoolCompleted graduate school

7. Question Evolution

8. Gamer’s Survey Core Questions What first got you interested in gaming? Friends or word of mouth Advertisement Read about it Saw it on TV or in a movie Other (specify) ___________________________

9. Gamer’s Survey Core Questions Which types of games do you prefer? (Circle all that apply) SimulationEducationalTrivia SportsActionAdventure Electronic board games RPG (role playing) Other (specify) ________________________________

10. Gamer’s Survey Core Questions If you answered that you have a preference, why do you have one? (Circle all that apply) Quality of product Price of product Like the games offered Easy to find games

11. Non- Gamer’s Survey Core Questions Do you have friends that play electronic games? YesNo If yes, have you ever felt any pressure from your friends to play electronic games? YesNo

12. Non- Gamer’s Survey Core Questions Why don’t you game frequently? (Circle all that apply.) Too expensive Moral objections No time Too violent No interest That’s for teenage boys! Too much trouble to buy and set up a system.

13. Analyzing the Data Need to connect questions Access Does data answer the question: Where is the sociological future of gaming going, and which company is better placed to take advantage of this?

14. Wrap Up The Two Survey Concept Many Questions in Common. Differing Evolved Core Questions Analyzing

15. Thank You Any Questions????????????