1. CIS165 Desktop Publishing Microsoft Office Publisher 2007 Unit B - Creating a Publication

2. Planning a Publication Before starting, ask yourself the following questions: Who is the target audience?Who is the target audience? What is the purpose of the message?What is the purpose of the message? What form should the message take?What form should the message take? What type of response do you want and what are you going to do with the responses you receive?What type of response do you want and what are you going to do with the responses you receive?

3. Including the Facts One of the most daunting parts of creating a new publication is to decide what information is essential, and what is not. 1.What information is needed? 2.What questions need answering? 3.How much time does the read have? Make the content easy to read and scan. Text should be in bite-sized chucks. Get guidance from others.

4. Designing a Publication When designing a publication, it is important to: View the publication as a whole. It needs contrast and variety to be interesting.View the publication as a whole. It needs contrast and variety to be interesting. Be consistent and logical – not confusing and random.Be consistent and logical – not confusing and random. Use placeholders for text and graphics to design layout. Placeholders show where objects will appear at a later time.Use placeholders for text and graphics to design layout. Placeholders show where objects will appear at a later time. Use graphics to add interest and present ideas. However, make sure they reinforce the text.Use graphics to add interest and present ideas. However, make sure they reinforce the text. Use white space liberally (known as negative space also). Spatial relations between visual items that guides reader’s eye from one point to another. This tells you where sections begin and end.Use white space liberally (known as negative space also). Spatial relations between visual items that guides reader’s eye from one point to another. This tells you where sections begin and end. Feature the company logo to reinforce identity.Feature the company logo to reinforce identity. Emphasize important text. Some text on a page should stand out.Emphasize important text. Some text on a page should stand out.

5. Designing a Publication Masthead Volume and issue number Graphic image Sidebar Pull Quote Geometric Objects

6. Recognizing Bad Design If you don’t spot something of interest right away, do you think the typical reader is going to pursue it or set it aside?If you don’t spot something of interest right away, do you think the typical reader is going to pursue it or set it aside? Nothing discourages a reader more than long columns of dull gray type.Nothing discourages a reader more than long columns of dull gray type. Artwork must be carefully chosen and well placed to generate interest.Artwork must be carefully chosen and well placed to generate interest. Too many objects make the publication feel cluttered and will distract the reader.Too many objects make the publication feel cluttered and will distract the reader. Objects are balanced and have a easy flow between them.Objects are balanced and have a easy flow between them.

7. TEMPLATES Templates are specially formatted publications containing placeholder text, that serve as a master for other publications.Templates are specially formatted publications containing placeholder text, that serve as a master for other publications. The templates in Publisher 2007 are organized by category; then, each category is organized by design schemes.The templates in Publisher 2007 are organized by category; then, each category is organized by design schemes. The choices you select help create the initial publication, and you take it from there.The choices you select help create the initial publication, and you take it from there. There are more than 1600 different templates available – each with different styles and layout schemes.There are more than 1600 different templates available – each with different styles and layout schemes. One of the benefits of using templates is that your new document contains preformatted placeholders that suggest content.One of the benefits of using templates is that your new document contains preformatted placeholders that suggest content. You may replace these placeholders with keyed text or pre-existing text from another software package.You may replace these placeholders with keyed text or pre-existing text from another software package.

8. Creating a Publication Using a Template 1.Display the Publication Types pane. 2.Click File on the menu bar, then click New. 3.Click the NEWSLETTERS category. 4.Select a design within a category. 5.Select the BORDERS (in the Classic Designs subcategory). 6.Click “Create.” 7.Select the “Office” color schemes.

9. Using the INSERT menu, you are doing to: Page 32 – Replace existing text with text from another file.Page 32 – Replace existing text with text from another file. Page 34 – Adding a graphic imagePage 34 – Adding a graphic image Page 36 – Adding a sidebarPage 36 – Adding a sidebar Then, you are going to: Page 38 – Use the Design Gallery. ( objects toolbar)Page 38 – Use the Design Gallery. ( objects toolbar) Page 40 – Group Objects using [Shift] key. The group objects button appears.Page 40 – Group Objects using [Shift] key. The group objects button appears. You will complete these tasks:

10. Adding a Graphic Image INSERT menu > Picture > From File

11. Adding a Sidebar ( text from another file ) A sidebar is a short news story containing supplementary information that is printed alongside a feature story. Can use the same font with a larger size, or a different font.Can use the same font with a larger size, or a different font. Can be dramatized with border and/or shading.Can be dramatized with border and/or shading. Sidebar with shading

12. Using the Design Gallery A wide variety of preformatted design objects you can insert into a publication A pull quote is an excerpt pulled from the text and set next to it

13. Grouping Objects Grouping objects turns several selected objects into a single object A grouped object can be ungrouped to return it to its original components Once you have grouped objects, you can take action on all of them at one time versus individually.