1. Leading with Intentionality: Using Core Values to Build Culture and Develop Your Business

2. Outcomes of this workshop Deep understanding of core values A process to use A plan of action Assessment and tweaking

3. Assumptions: You chose the bicycle business because you want something in addition to profit. For great companies* (big and small) profitability is not the end goal, but IS an essential result for achieving the kind of business you want. You have chosen to attend this workshop because you care about what kind of bike shop(s) you have.

4. By instilling…You create…Which results in… Leadership Style Vision Strategy Innovation Tactical Excellence A Great Company Performance (profitable cash-flow for sustainability; solid track record of meeting other objectives) Impact industry, community Reputation admired and respected by others; is thought of as a role-model Longevity http://www.youtube.com/watch?v=qp0HIF3SfI4

5. Core Values Principles that are held inviolate: What we stand for; the principles on which we will operate A system of guiding principles and tenets; a philosophy of business and life. An extension of the personal core values and beliefs of the leader(s) of the organization: must, then, be authentic! Vision Vision = Purpose + Core Values + Mission

6. Clarity of Organizational Values low high Clarity of Personal Values low high 6.26 6.12 4.87 4.90 How likely are we to commit to an organization or business? Why?

7. Personal Core Values 1. Complete the worksheet sections A-D 2. In groups of three, share your personal core values, and what you mean by each. 3. Describe a “defining situation” around one of those core values, and share one or two of your daily actions that support that core value. 4. Identify a few key actions or decisions you make in daily life as a result of your values. Why is it important to go through this exercise?

8. Every Butt on a Bike QBP Purpose: We believe in the transformational power of the BICYCLE as a vehicle for personal, economic and environmental well-being. We believe in the transformational power of BUSINESS as a vehicle for economic, social and national well-being. And so we seek to get every butt on a bike in order to TRANSFORM THE WORLD for individuals, businesses, communities, and nations.

9. Ethical Values Integrity and Truth We are open and honest in what we say and what we do. Our actions match our words. Engaging Partnerships We seek the best outcomes for all involved. We choose authentic partnership over a purely transactional relationship. Creating Something Special We are creating something transformational and amazing for the world and for ourselves. It’s our passion, and it’s fun. Business Values Customer Centric We value and consider our dealers as the fundamental stakeholder of QBP. We exist to serve them, and when they win, we win. High Performance We choose high performance as a pillar of our culture. We hire high performers, we mentor and coach each other to high performance, and we retain and reward our high performers. Striving to Be Better Our culture revolves around continuous learning as both a value and a strategy. We set high standards for ourselves, we celebrate our success and then we set the bar higher.

10. Examples of Business Values Customer focus/service Honor/integrity/honesty Innovation Flexibility/nimbleness Passion for _____ Results-oriented Continuous learning Collaboration Make a contribution High quality Environ. Responsibility Work ethic Social Responsibility Responsibility to Employees Respect for _____ Change______

11. Core values: Identifying what you want Group Exercise: Core Values for ___________ Bike Shop http://www.youtube.com/watch?v=D7xt0NHdSkg In your table groups, identify 5 possible core values that your bike shop has/wants. Once you have core values write a two sentence description. What results you want to see with each 1. 2. 3. Expectations of staff: actions/behaviors you want…and what you don’t want 4.

12. http://www.youtube.com/watch?v=SMFyT2CU9No&feature=related Core Values and Leadership What actions will you take as the (a) Leader? Behavior/actions you personally will change Your specific steps to implement How you will communicate expectations How you will hire What training you will do How you will hold individuals accountable When/how you will assess

13. http://www.youtube.com/watch?v=YPfNF3k_VQ4 Core Values informs culture… Measuring and tracking… Identify: three aspects of culture that you would like to develop, and come up with one or two specific actions you can take to do it. http://www.youtube.com/watch?v=t04Yn-kKc0A In your groups

14. questions dialogue Ideas confusion to be alleviated… Open forum:

15. Outcomes of this workshop Deep understanding of core values A process to use A plan of action Assessment and tweaking

16. Resource List: Beyond Entrepreneurship, James C. Collins Building the Awesome Organization, Catlin & Matthews Great Leadership, Antony Bell Finding Your True North, George, McLean, Craig With many thanks to the wisdom of: Tony Hsieh, Zappos Simon Sinek, TED conferences Atlassian Corp. And the vision of YouTube! Contact info: lrichman@qbp.comlrichman@qbp.com