1. Current And Future Diesel Market
Wolfgang Groth
VWoA
Engineering and Environmental Office
3/7/1992

2. Volkswagen and the Diesel
Volkswagen introduced LD Diesel engines in 1976.
VW today is the biggest Diesel engine producer in the world.
2001 VW produced 5 million cars. About 1.7 million vehicles were Diesel.
Main Diesel market is Europe.
3/7/1992

3. Diesel market share in Germany and Europe
1987
1989
1991
1993
1994
1997
2000
1998
1996
1995
1992
1990
1988 5 10 15 20 25 30
Share [%]
1999
Die Diesel-Zulassungszahlen in Europa
 und Deutschland steigen ständig.
VW wird in diesem Jahr etwa 1,7 Mio. Dieselmotore produzieren.
3/7/1992

4. European Passenger cars Diesel market share
Actual sales versus marketing projections 45 35 30 25 20 15 10 40
1990 92 94 98 96
2000 02 04 06
Prognosis 8/1997
Prognosis 6/2001
Prognosis 5/1998
Prognosis 3/1999
Prognosis 3/2000
Prognosis 3/2001
Actual amount
Source: DRI
3/7/1992

5. West European diesel marketshare New passenger car registrations, 1st and 2nd Quarter 2001
Manufacturer
Japanese
Fiat GM
Ford
West Europe
Renault
BMW DC
PSA
VW Group
Diesel
Gasoline %
Source: ACEA, Marketing Systems
3/7/1992

6. Why are European Diesel sales high?
High fuel prices
Engine performance benefits
Tax incentives for Diesel fuel
Voluntary fuel economy agreement of manufacturers
CO2 reduction strategy
Achievable emission standards
3/7/1992

7. The most fuel efficient vehicles in the European market
Diesel-PKW
VW Polo 1,9 SDI 60 PS
VW Lupo 1,7 SDI 60 PS
Seat Arosa 1,7 SDI 60 PS
VW Lupo 1,4 TDI 75 PS
Seat Arosa 1,4 TDI 75 PS
Seat Arosa 1,2 TDI 61 PS
Audi A2 1,2 TDI 61 PS
VW 3,0l Lupo 61 PS
VW Polo 1,4 75 PS
Audi A2 1,4 75 PS
VW-Konzern
Competitors
Mercedes A16 60 PS
Opel Astra ECO 4 75 PS
Smart cdi 41 PS 
Das 3l-Auto ist sicherlich ein beachtenswerter Meilenstein in der erst 25-jährigen Volkswagen Dieselproduktion.
Aber ein Blick auf die z. Zt. verbrauchsgünstigsten Fahrzeuge zeigt anschaulich, daß auch die anderen Motore vordere Plätze in der Verbrauchsrangfolge einnehmen,
wobei der VW-Konzern eine führende Rolle einnimmt.
Der günstigste Benzinmotor liegt bei 4,8l /100 km. Selbst der Golf TDI mit 4,9l verbraucht nicht wesentlich mehr als die kleinsten Benzinfahrzeuge. 2 3 4 5 6
Fuel consumption in l/100 km
3/7/1992

8. LD Diesel market in the US
Currently Volkswagen is the only manufacturer offering LD Diesel vehicles in the US
Golf TDI
Jetta TDI
New Beetle TDI
About 7% of our total sales are Diesel
In Canada we sell about 30% Diesel
3/7/1992

9. 3/7/1992

10. Marketing obstacles in the US
Diesel image
Noisy
Smelly
Visible smoke
Fuel prices much lower than in Europe
Diesel concept cost higher than gasoline
3/7/1992

11. Positive US Marketing aspects
Future Diesels will be very clean
No visible smoke
Smell largely reduced
Cold start noise strongly reduced
Performance superior to gasoline
Fuel economy 40-50% better than conventional gasoline engine
3/7/1992

12. Distributor Injection
High pressure injection systems
Distributor Injection
Pump
Common-Rail
System
Unit-Injector
3/7/1992

13. VW exhaust aftertreatment systems VW particle filter system and NOx storage catalytic converter
Oxi-
cat.
Dp sensor
Temperature
Particle
filter
NO2cKat.
EDC
l-sensor
NOx sensor
3/7/1992

14. To achieve this the vehicle will meet the following criteria
Volkswagen strongly believes that the Diesel will have a future role in the US.
To achieve this the vehicle will meet the following criteria
3/7/1992

15. 3/7/1992