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Brought to you by: Sarah Jann Tiffany Moore Justin Oliver Tyler Rose Scott Womack.

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Presentation on theme: "Brought to you by: Sarah Jann Tiffany Moore Justin Oliver Tyler Rose Scott Womack."— Presentation transcript:

1 Brought to you by: Sarah Jann Tiffany Moore Justin Oliver Tyler Rose Scott Womack

2 Gender Roles: “Accepted behavioral norms assigned to each gender within a culture” Justin Oliver

3 AN INTERNATIONAL ADVERTISEMENT RELEASED BY BURGER KING Justin Oliver

4 AMERICAN APPAREL COMPANY Justin Oliver

5 Chinese Advertisement Russian Advertisement Justin Oliver

6 I am working with a librarian to get a full size photo for this page –this is a thumbnail (S. African Land Rover Ad nicknamed “Himba” ad”) Justin Oliver

7 Tiffany Moore Culture and Gender Roles India

8 Older Indian Print Ads Tiffany Moore

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10 Newer Print Ads in India Tiffany Moore

11 Culture “In India, bangles, locket, and a vermillion mark on the forehead are symbols of a married woman. Daily the husband applies the vermillion on the wife’s forehead as it is believed to be connected to hi lifeline. When the husband dies, Rudali’s (professional mourners) come and strip the woman [of] these symbols” Tiffany Moore

12 Video Tiffany Moore

13 Mexico & South America Advertisement Top Selling Products: Travel Packages Alcohol

14 Women… Submissive, Obedient, Dutiful, Self- Sacrificing and child-centered “In the home” using household products Men… Masculine, Active, Aggressive and Hard- working Sarah Jann

15 Considerations… Time of day Product user Voice over Location of advertisement Sarah Jann


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