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FT Asset Management
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FT Asset Management - introduction 5 Global Editions FT Managed Funds Service FT.com Pensions & Investment Events Pensions Titles
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dpn print advertising options Spotlights/ sponsored article in dpn: - 2 page article on topical theme of client’s choice including contact box and logo € 18,500 dpn Advertising options: Double page spread € 17,500 1 full page colour advert: € 9,250 1 half page colour advert: € 6,000 Quarter page € 4,250 Cover wrap € 25,000 Belly band € 17,500 Belly band glued into DPS € 30,000 Flying page € 25,000 Bookmark € 15,000 Tip-ons: Price on application
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dpn supplement/ dossier Sponsorship Full Sponsorship Package –2 pages editorial comment –Full page colour ad –Sponsor logo on front cover of supplement –50 word sponsor profile including key contact details + logo Price: €20,000 content will be drawn from dpn and our network of freelance experts as well as from providers
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dpn Roundtable Sponsorship package Print: dpn Roundtable discussion: High-level discussion on a chosen topic between industry experts, chaired by the editor. dpn roundtable package to include: –One representative from sponsor to take part in a roundtable discussion –Roundtable write up to include 6-8 pages editorial –Consultation on the main discussion topic, the drawing up of a provisional agenda etc –Consultation on selection of participants (institutional investors) –One full page colour advertisement within the write-up of the roundtable –Electronic copy of the write-up (for sponsor’s own marketing) –Corporate logo in article –Joint sponsorship (Min 2 other sponsors) rate: € 17,000 –Exclusive sponsorship rate: POA –Online extensions outlined later in this document.
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dpn Roundtable calendar / schedule 2012* Asset Management topics: April/May Real Estate Bond Management June/July Absolute Return August/September Administration/Global Custody October/November Emerging Markets Risk Management Bonus Issue Bond Management December/January Sustainable Investment infrastructure Pensions Management topics to be included: - risk based equity regulation - pension pooling – *subject to change
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Offering 3 different advertising positions; Banner, Skyscraper & Button. This website is used regularly to catch up on what is happening and what has happened within the German pensions industry. Page Impressions – 5,378 Ad Impressions – 16,134 Unique Users – 2,292 Visits – 2,838 Pages Per Visit – 1.89 DPN-Online
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dpn–online.com advertising options dpn-online.com reaches 3,500 pension fund trustees and institutional investors every month. This is a niche high – value audience, very engaged in DPN content digital advertising: Skyscraper € 3,000 (monthly) Leaderboard € 2,000 (monthly) Leaderboard Sky scraper
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Print + online roundtable extension: –Edited video to appear on dpn- online, linked to print roundtable package. –Video to consist of follow up interview with sponsor expert following the completion of the full roundtable. Full roundtable won’t be videoed. –Possibility for further promotion on FT.com with co-brand traffic driver advertising targeted at institutional investors within the German market (additional budget). –Live for 2 months –€25,000 (Print + Online) dpn online option 1: Roundtable print + digital package Client advertising Video interview with sponsor to be incorporated into the roundtable editorial piece on dpn-online.
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dpn online option 2: Micro site hosted by dpn-online.com To secure higher traffic and increase interest from our audience we suggest hosting a themed micro site instead of a sponsored article. This translates into: –Video interview with client expert on theme to be agreed with dpn editorial. –Dpn-online to host professionally edited interview within micro site on dpn-online. Micro site to be focused on key investment/pensions theme to be agreed with FT editorial. –On the micro site one client sponsored article – supplied by client in German. –On the micro site at least one dpn editorial article on the same theme i.e. emerging markets (agreed with dpn editorial) –A button on dpn-online.com homepage to link to micro site: i.e. ‘dpn’s page on emerging markets’ –Sponsor owns leaderboard and skyscraper positions on the micro site –1 half page ads in dpn to promote the micro site –Rate: € 8,000 (2 - months) This is an example of a GSAM micro site we carried with npn-online.com. Client advertising Client Ad Client’s expert in edited video interview
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dpn-online.com: Option 3 – sponsored article example: The following options will allow the sponsor to have a dominant e-campaign in co-op with dpn-online.com: - sponsored article with picture -prime position on dpn website -€4,500 (2 months) The sample on the right has been taken from a GSAM campaign on the npn website
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Production schedule 2012 for dpn dpnMaterials deadline Publication date (sponsored editorial)(advertising) Feb/March30st January13th February27th February April/May2nd April16th April30th April June/July4th June18th June2nd July August/September20th August3rd September17th September October/November8th October22nd October5th November Bonus issue December/January 29 th October 19th November 12 th November 3rd December 26 th November 17 th December
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ADVERTISEMENT & LOOSE INSERT SPECIFICATIONS Full page type area 266 x 178 mm Full page trim size 297 x 210 mm Full page bleed size 303 x 216 mm DPS type area 266 x 390 mm DPS trim size 297 x 420 mm DPS bleed size 308 x 426 mm Half horizontal 130 x 192 mm Half vertical 274 x 92 mm Half DPS 130 x 402 mm Quarter vertical 130 x 92 mm Quarter horizontal 65 x 192 mm
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For more information contact: Name: Eve Buckland Telephone: +44 (0)207 775 6324 Email: Eve.Buckland@ft.com www.ft.com
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