1. Journal Communications ~A Marketing Comparison~ Honza Svicka David Sajdak Alexandria Trahey Mafra

2. Basic Facts Founded in 1992 1100 Employees Authorized Stock 1800 mil. Kc (81 mil USD) Majority Shareholder Rheinisch-Bergische Druckerei und Verlagsgesellschaft mbH Total Annual Revenue 114 mil. USD

3. Journal Communications Milwaukee Journal, 1882 Milwaukee Sentinel, 1837 Milwaukee Journal Sentinel, April 1995 Basic facts - 5,500 total employees (3,800 full-time and 1,700 part-time) - States with Operations: 23 - Common Outstanding Stock: 280 mil. USD - Total Annual Revenue: 671 mil. USD

4. Mafra Product Mladá Fronta Dnes Circulation of 400,000 copies Lidové noviny Published since 1993 TV Óčko * 2002 Music-Video Station 80000 Viewers per Day Radio FM Classic Expresradio Sports IDNES.cz News IDNES.cz Economy & Fincentre IDNES.cz Health IDNES.cz Traveling IDNES.cz

5. Journal Communications Product Nationwide direct marketing support to marketers of automotive, retail, publishing and financial services Owns and operates niche publications, shoppers and community newspapers 36 radio stations & 9 television stations in 12 states Weekday circulation 236,000 copies Sunday circulation of over 405,000

6. Journal Communications Product Average DistributionNewspapersShoppers Niche Publications Northern Wisconsin327,0004113 Southeastern Wisconsin155,000174— Ohio184,000— 8— New York / Connecticut131,00012— 1 Florida80,0004— 2 Louisiana76,000— 23 Vermont / Massachusetts67,000— 4—

7. Place Mafra Deadline 09.00 PM Regional office Editor in Prague Printing company Mafraprint Prague, Olomouc The printing office Prague – rotary press Rotary machine 1: printing 9:20 P.M.- 01:25 A.M. (2 nd release MF Dnes) Rotary machine 4: printing 9:20 P.M.- 02:15 A.M (3 rd release) Rotary machine 3: printing 9:20 P.M.- 10:45 P.M. (1 st release)

8. Mafra Place

9. Mafra Regional distribution centers Outsourced, PNS Grosso Media Service > 04.00 AM

10. Journal Communications Place

11. Price Mafra The stall’s prices: Monday 13 Kč (.63 USD) Thursday 16 Kč (.77 USD) Other days 11 Kč (.53 USD) You can save up to 25% when subscribing it. Their purchasing price: Final price – rebates basic: 15% up to: 25% (500 printed copies and more per day) Revenues from advertising - most considerable income Examples of advertising prices: MF Dnes: the whole page ~ 450,000 Kč (20,000 USD) Lidove noviny:~ 188,000 Kč (8,500 USD) idnes.cz homepage~ 409,000 Kč / week specialized titles~ 89,000 Kč / week (4,050 USD) 30 sec spot in TV Óčko ~ 7,900 Kč (360 USD) Mo – Sa1614,- Kc (73 USD) /bi-annually

12. Journal Communications Price Product Journal Communications WeeklyMonthly Monthly - StudentQuarterlyBiannuallyAnnually Mon - Sun$3.70$16.04$11.90$51.97$103.95$199.99 Mon- Fri--$8.25$32.50$65.00$130.00 Thurs-Sun$3.05$13.20-$42.90$85.80$165.00 Fri - Sun$2.30$9.97$5.25$29.90$59.80$119.00 Sunday$1.98$7.29-$22.75$45.50$87.50

13. Journal Communications Price Subscription Daily Purchases Mon - Sun$0.53$0.61 Thurs-Sun$0.76$0.81 Fri - Sun$0.77$0.92 Sunday$1.98$1.75

14. Promotion Headquarters in Prague - nation-wide propagation – TV commercials Regional centers - Customization in their regions - Budget ~ 20,000 - 30000 USD per year » Camlet stalls » Radio advertisement » Billboards - Special supplement advertising - Brand advertising Incentives for new subscribers Reciprocal business with several restaurants (Cross-marketing) Mafra

15. Journal Communications Promotion -Sporting Events (Brewers Game, Green Bay Packers) -Cross Marketing (Open Pantry)

16. Mafra vs Journal Communications MafraJournal Sentinel Product Similar Portfolio newspaper, TV station, Radio Stations, and Printing services Place Countrywide Distribution Statewide Distribution Promotion TV commercialsDirect Marketing Price 25% savings with subscription Up to 43% savings with subscription

17. How can Newspapers be Improved Personalization – based on keywords * Filters * Research agents Two-way Communication - Reply possibility Experimenting with the Format

18. Questions?