1. MobileMonday Shanghai – Mobile TV, Jan 15’ 07 34 Now playing 5 Coming attractions 15 In The Pipeline Jan Henrik Pratje, General Manager - 1MP

2. Company Background  Production  Lifestyle programs: luxury, arts, sports & celebrities  Distribution  400 hours/year to over 50 TV stations in China  Aggregation  IPTV  MobileTV (2.5G > 3G/4G and mobile broadcasting)

3. Mobile Operators MobileTV: Advanced Value Chain 1MP Technology Vendors

4. MobileTV: Product Creation  Original TV  Lifestyle, News, Music Television, Comedy, Animation  Customized TV  Previews, Best-Ofs, Ad-Ons  Made for Mobile  Shot for 2x2  Interactivity  Location-based  User Generated  Video Blogs & others

5. MobileTV: Product Licensing  Defining the grant of license  Period/territory/medium paradigm  Editing/QoS issues and copyright acknowledgment  Negotiating license fees  Buy/Sell  Selected mobile TV rights  Buy-out of copy right  Revenue Split  Revenue Split + Retainer/ Minimum Quarantee  Revenue Split in reverse co-production

6. MobileTV: Product Packaging  Access and Transfer  Portals and Channels  Downloads and Streaming  On vs. Off Portal Deck  Censorship  State Council command No. 228  SARFT command No. 34,4-22 (TV and radio)  SARFT command No. 39,3-19 (internet and online)  IPR Protection  DRM  Conditional Access

7. MobileTV: Business Models  Revenue-Share or Syndication  Subscription  Mobile broadcasting = free public services ?  3G = subscription services?  Advertisement  Commercials  Branded content  Commissions  Bandwidth usage  Commercial transactions

8. Thank you for your attention! Henrik@1MP.com