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Published byJocelin Martin Modified over 9 years ago
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MobileMonday Shanghai – Mobile TV, Jan 15’ 07 34 Now playing 5 Coming attractions 15 In The Pipeline Jan Henrik Pratje, General Manager - 1MP
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Company Background Production Lifestyle programs: luxury, arts, sports & celebrities Distribution 400 hours/year to over 50 TV stations in China Aggregation IPTV MobileTV (2.5G > 3G/4G and mobile broadcasting)
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Mobile Operators MobileTV: Advanced Value Chain 1MP Technology Vendors
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MobileTV: Product Creation Original TV Lifestyle, News, Music Television, Comedy, Animation Customized TV Previews, Best-Ofs, Ad-Ons Made for Mobile Shot for 2x2 Interactivity Location-based User Generated Video Blogs & others
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MobileTV: Product Licensing Defining the grant of license Period/territory/medium paradigm Editing/QoS issues and copyright acknowledgment Negotiating license fees Buy/Sell Selected mobile TV rights Buy-out of copy right Revenue Split Revenue Split + Retainer/ Minimum Quarantee Revenue Split in reverse co-production
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MobileTV: Product Packaging Access and Transfer Portals and Channels Downloads and Streaming On vs. Off Portal Deck Censorship State Council command No. 228 SARFT command No. 34,4-22 (TV and radio) SARFT command No. 39,3-19 (internet and online) IPR Protection DRM Conditional Access
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MobileTV: Business Models Revenue-Share or Syndication Subscription Mobile broadcasting = free public services ? 3G = subscription services? Advertisement Commercials Branded content Commissions Bandwidth usage Commercial transactions
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Thank you for your attention! Henrik@1MP.com
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