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© Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 1 Completing Business Messages.

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Presentation on theme: "© Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 1 Completing Business Messages."— Presentation transcript:

1 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 1 Completing Business Messages

2 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 2 Three-Step Writing Process Revising Producing Proofreading Distributing

3 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 3 Revising the Message Content Organization Style and tone

4 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 4 Reviewing for Readability Vary sentence length Keep paragraphs short Use lists and bullets Add headings and subheadings

5 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 5 Editing for Clarity Break up overly long sentences Rewrite hedging sentences Impose parallelism Correct dangling modifiers

6 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 6 Editing for Clarity Reword long noun sequences Replace camouflaged verbs Clarify sentence structure Clarify awkward references Moderate your enthusiasm

7 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 7 Editing for Conciseness Delete unnecessary words and phrases Shorten long words and phrases Eliminate redundancies Recast “It is/There are” starters

8 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 8 Revising with Technology Revision tools Spell checker Grammar checker Thesaurus Style checker (from excellence)

9 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 9 Producing the Message Multimedia elements Design elements

10 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 10 Multimedia Elements Presentation software Graphics software Video clips and sound bites Hypertext markup language

11 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 11 Design Elements Consistency Balance Restraint Detail

12 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 12 Design Techniques White space Margins Justification Typefaces Typestyles

13 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 13 Using Technology Instant messaging Email systems Word processing Desktop publishing Web publishing Multimedia systems

14 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 14 Technology Features Templates and style sheets Page setup Column formatting Paragraph formatting Numbered and bulleted lists Tables and textboxes Pictures and objects

15 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 15 Proofreading the Message Grammar, usage, and punctuation Spelling errors and typos Punctuation Design errors Missing material Overall format

16 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 16 Proofreading Advice Make multiple passes Use perceptual tricks Focus on high-priority items Get some distance Stay focused and vigilant Exercise caution

17 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 17 Distributing Your Message Cost concerns Convenience Time constraints Security and privacy

18 © Prentice Hall, 2007 Business Communication Essentials, 3eChapter 5 - 18 Reviewing Key Points Completing business messages –Revising –Producing –Proofreading –Distributing


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