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Online Banking ePayments Beth A. Ewing, CCM Vice President Southeastern Sales & Network Development eWise | Secure Vault Payments bewing@ewise.combewing@ewise.com770685.1524 (o) 678.427.4444 (m)
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Payments Social Wireless
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Growth of e-commerce is outpacing traditional retail & has continued to grow through economic downturns.
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Bank revenues from payments fell at a compound annual rate of 4% over the past 2 years.
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76% of American consumers have an active PayPal account.
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CohortDate of BirthAge in 2015Population (000s) % of Population in 2015 MaturesPrior to 194670+31 Million9.7% Baby Boom1946 to 196451 to 6974 Million22.9% Generation X1965 to 198035 to 5066 Million20.5% Generation Y1981 to 200015 to 3486 Million26.7% Generation as a Percent of the US Population, 2015F the US population is shifting to a younger demographic
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Gen Y shifting the face of online banking …and your customer base by 2014, more than 80 percent of Gen Y households will bank online will account for 40 percent of online banking households heightened expectations for site functionality and ease of use Source: Forrester Research 2009
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Trust & Simplicity Drive consumer behavior
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DDA accounts remain at the center of personal finance
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first they visit the merchant or biller site and view their bill
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select payment option
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select their bank
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login to their online bank site
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authorize payment from the account of their choice
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return to the site for their receipt
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Sign Up Required Separate Account
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Merchant ACH File Settlement Funds Merchant FI (RDFI) Consumer FI (ODFI) 1 - Add to Cart 2 - Checkout & choose SVP 3 - Choose Bank ---------------------------------------- 7 - Receive Payment Receipt 4 - Sign in to Online Bank 5 - Choose Account for Payment 6 - Submit Payment Merchant Website or Mobile App Online Banking Mobile Banking Consumer OBeP Switch
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Beth Ewing Vice President Southeastern Sales & Network Development eWise | Secure Vault Payments bewing@ewise.combewing@ewise.com770685.1524 (o) 678.427.4444 (m) Thank You
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