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The Culture of FANTASTIC CUSTOMER SERVICE Thomas N. Davidson, J.D. Some material is sourced from TRF customer service slides in the public domain.
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PLAY/ENJOY YOUR JOB
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LOOKERS & RUNNERS Work environments that put people in slots and are driven by excessive rules: Restricts creativity; Adds frustration; Causes conflict amongst workers; Reduces quality service.
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DRIVERS OF PERFORMANCE Do we know the expectations of our jobs? Do we know the mission? Are we committed to accomplishing mission and goals? Are we disciplined to get there?
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MAKE THEIR DAY TREATING OUR CUSTOMERS WITH Caring and Professional Service Flexibility Problem Solving Service Recovery
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SEVEN DEADLY SINS OF CUSTOMER SERVICE Manual page 19
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DEADLY SIN #1 APATHY
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DEADLY SIN #2 BRUSH OFF
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DEADLY SIN #3 COLDNESS
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DEADLY SIN #4 CONDESCENSION
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DEADLY SIN #5 ROBOTISISM
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DEADLY SIN #6 RULE BOOK
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And FINALLY #7 RUN-AROUND
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WHAT DO OUR CUSTOMERS WANT? Needs: Basic service Expectations: Quality Value Added: Customer delighters To determine: we must ask them and continue to ask them.
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FISH PHILOSOPHY #3
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HOW WE COMMUNICATE Skill% Time UsedYears of Training Writing9%12 years Reading16%6-8 years Speaking35%1-2 years Listening40%Less than ½ year Manual page 25
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WHY IS LISTENING SO HARD? We are capable of speaking 100-125 words per minute. We can hear at about 200 words per minute. Our brains can process information at 500 words per minute.
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BUILDING TRUST THROUGH EFFECTIVE COMMUNICATION
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Design communications that build trust Writing Reading Speaking As an organization: Which skill needs the most improvement to attain Fantastic Customer Service?
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BODY LANGUAGE 7% 38% 55% Communication is: 7% Words; 38% Sounds 55% nonverbal
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ARE YOU A GOOD LISTENER?
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LEVELS OF LISTENING IGNORING PRETEND SELECTIVE ATTENTIVE REFLECTIVE--EMPHATHIC
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BEING THERE FOR FANTASTIC CUSTOMER SERVICE
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