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The Culture of FANTASTIC CUSTOMER SERVICE Thomas N. Davidson, J.D. Some material is sourced from TRF customer service slides in the public domain.

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Presentation on theme: "The Culture of FANTASTIC CUSTOMER SERVICE Thomas N. Davidson, J.D. Some material is sourced from TRF customer service slides in the public domain."— Presentation transcript:

1 The Culture of FANTASTIC CUSTOMER SERVICE Thomas N. Davidson, J.D. Some material is sourced from TRF customer service slides in the public domain.

2 PLAY/ENJOY YOUR JOB

3 LOOKERS & RUNNERS Work environments that put people in slots and are driven by excessive rules:  Restricts creativity;  Adds frustration;  Causes conflict amongst workers;  Reduces quality service.

4 DRIVERS OF PERFORMANCE Do we know the expectations of our jobs? Do we know the mission? Are we committed to accomplishing mission and goals? Are we disciplined to get there?

5 MAKE THEIR DAY TREATING OUR CUSTOMERS WITH Caring and Professional Service Flexibility Problem Solving Service Recovery

6 SEVEN DEADLY SINS OF CUSTOMER SERVICE Manual page 19

7 DEADLY SIN #1 APATHY

8 DEADLY SIN #2 BRUSH OFF

9 DEADLY SIN #3 COLDNESS

10 DEADLY SIN #4 CONDESCENSION

11 DEADLY SIN #5 ROBOTISISM

12 DEADLY SIN #6 RULE BOOK

13 And FINALLY #7 RUN-AROUND

14 WHAT DO OUR CUSTOMERS WANT? Needs: Basic service Expectations: Quality Value Added: Customer delighters To determine: we must ask them and continue to ask them.

15 FISH PHILOSOPHY #3

16 HOW WE COMMUNICATE Skill% Time UsedYears of Training Writing9%12 years Reading16%6-8 years Speaking35%1-2 years Listening40%Less than ½ year Manual page 25

17 WHY IS LISTENING SO HARD?  We are capable of speaking 100-125 words per minute.  We can hear at about 200 words per minute.  Our brains can process information at 500 words per minute.

18 BUILDING TRUST THROUGH EFFECTIVE COMMUNICATION

19 Design communications that build trust Writing Reading Speaking As an organization: Which skill needs the most improvement to attain Fantastic Customer Service?

20 BODY LANGUAGE 7% 38% 55% Communication is: 7% Words; 38% Sounds 55% nonverbal

21 ARE YOU A GOOD LISTENER?

22 LEVELS OF LISTENING IGNORING PRETEND SELECTIVE ATTENTIVE REFLECTIVE--EMPHATHIC

23 BEING THERE FOR FANTASTIC CUSTOMER SERVICE


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