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The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 20131 Fall 2013 Preliminary Data Enrollment and Retention Recruitment.

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Presentation on theme: "The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 20131 Fall 2013 Preliminary Data Enrollment and Retention Recruitment."— Presentation transcript:

1 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 20131 Fall 2013 Preliminary Data Enrollment and Retention Recruitment & Financial Aid Strategy

2 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 20132 Preliminary student enrollment by level LevelFall 2012Fall 2013*Pct. change Undergraduate25,97924,448-6% Post-Baccalaureate230171-26% Masters3,5033,388-3% Doctoral762751-1% Total30,47428,758-6% *Fall 2013 data is preliminary and will change

3 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 20133 Preliminary student credit hours by student level LevelFall 2012Fall 2013*Pct. change Undergraduate321,857308,841-4% Post-Baccalaureate1,3371,107-17% Masters24,65423,960-3% Doctoral5,3865,323-1% Total353,234339,231-4% *Fall 2013 data is preliminary and will change

4 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 20134 New student enrollment by type TypeFall 2012Fall 2013*Pct. change Transfer student2,4632,449-1% First time UG.4,4893,674-18% Native3,6642,812-23% CAP8258624% Total6,9526,123-12% *Fall 2013 data is preliminary and will change

5 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 20135 High school rank profile comparison *Fall 2013 data is preliminary and will change

6 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 20136 SAT Scores for entering students SATRoadrunnerCAPOverall Math + Verbal Fall 2012 102511521051 Fall 2013* 102511641061 Math Fall 2012 527593540 Fall 2013* 526595544 Verbal Fall 2012 498559510 Fall 2013* 499569517 *Fall 2013 data is preliminary and will change

7 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 20137 Fall 2013 Hours Attempted (Roadrunners only) Fall 2012Fall 2013* SCH Attempted No.Pct. No.Pct. Less than 12 SCH321%442% 12 SCH1,62844%82029% 13-14 SCH50614%32412% 15 SCH and More1,49841%1,62458% Total 3,664 2,812 *Fall 2013 data is preliminary and will change

8 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 20138 First to second year retention *Fall 2012 retention data is preliminary and will change

9 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 20139 Projected graduation rates Current RatesProjected Rates* Student Type4 year (2008) 5 year (2007) 6 year (2006) 4 year (2009) 5 year (2008) 6 year (2007) Overall11%23%28%11%24%30% -Roadrunner12%26%31%13%28%33% -CAP6%14%18%6%12%19% *Preliminary Information

10 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 201310 Key Recruitment Strategies (Freshman) Standard Freshman Strategies – Geographic Territory Coverage (TACRAO Tour) Regional Offices: DFW/Houston/Rio Grande Valley – Prioritization of High Schools (yield-based) – Purchased prospect leads (academically qualified) – Communication Plans for prospects, applicants and admitted students designed to yield enrollees

11 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 201311 Key Recruitment Strategies (Freshman) – Recruitment Cycle Fall: Counselor Updates, TACRAO Visits, Priority 1 visits Winter/Spring: On-Campus Events, Processing, Review, Tours, Priority 1&2 visits Spring/Summer: Continue building relationships, steering toward orientation, addressing student/family questions, matriculation events

12 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 201312 Key Recruitment Strategies (Transfer) Standard Transfer Strategies – Geographic coverage of the feeder colleges (SA, Houston, Dallas, South TX, Coastal Bend) – Prioritized visitation to community colleges to talk directly with prospective students: Personal Visits/TACRAO Visits – Phi Theta Kappa – Events: TRAC (Transfer Academic Connection) Destination: UTSA Downtown

13 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 201313 Key Recruitment Strategies (Transfer) Community Partnerships – San Antonio Educational Partnership (Destination College Summit) – Alamo Articulation Area Transfer Council (Transfer Counselor Collaboration) – Alamo Council for Higher Education Association (Business Community Partnership)

14 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 201314 Key Recruitment Strategies (Visitation) Welcome Center – Main Campus Daily Tours and selected Saturday tours Large Campus Recruitment Events Targeted Student Recruitment Events Scheduled Individual and Group Tours Admissions Officer follow up with all prospective student tour participants

15 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 201315 Key Recruitment Strategies (Visitation) Welcome Center – Downtown Daily Tours Group and Special Scheduled Tours Destination: UTSA Downtown Transfer Academic Connection (TRAC) Event COPP and COA Special Event Tours Assist with Main Campus Event Planning

16 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 201316 Enhanced Recruitment Strategies Enhancement Strategies – Ellucian Recruiter – Recruitment Scholarships – DFW Recruitment – Expanded Recruitment Prospecting – Faculty Engagement in Recruitment – Pipeline for the Top 25

17 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 201317 Awarding Strategies to Enhance Yield Rate Award new incoming students for 2014-15 by February 15, 2014 or no later than March 1, 2014 Rowdy Orange & Blueprint – counsel students to help them build a successful plan for paying for UTSA

18 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 201318 Student Financial Aid Data Analysis Institutional Research provided data analysis of FAFSA applicants A new variable was created called Residual Need. This is based on the student’s Cost of Attendance, Pell Grant and Expected Family Contribution Residual Need = Cost of Attendance – Pell Grant – Expected Family Contribution Analysis was performed in order to determine the distribution of UTSA controlled aid that includes UTSA Grant, Texas Public Education Grant (TPEG), Texas Excellence Grant (TXEX), Other Grants and Scholarships more effectively to assist with the yield rate

19 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 201319 Key Student Financial Aid Strategies Sought advise from the Enrollment Management Committee on how to align our awarding philosophy with the Graduation Rate Improvement Plan (GRIP) Based on feedback, several models were presented to the Committee on how Financial Aid could strategically award UTSA controlled aid to new students for 2014-15

20 The University of Texas at San Antonio, One UTSA Circle, San Antonio, TX 78249 September 6, 201320 Proposed Awarding Model for New Undergraduate Students Native Freshmen - Top 25% applied and admitted by 3/15 - 50% of Residual Need Native Freshmen - Below 25% applied and admitted by 3/15 - 25% of Residual Need Freshman Transfer - applied and admitted by 3/15 - 25% of Residual Need UTSAccess in Top 25% - applied and admitted by 3/15 – 50% of Residual Need and guarantee Tuition &Fees UTSAccess Below 25% - applied and admitted by 3/15 – 25% of Residual Need – do not guarantee Tuition &Fees UTSA Controlled Aid Totals Texas Grant Amount Required = $5.5 million (29% of total allocation) – This will need to shift higher, which may reduce the amount of UTSA Grant required – we will likely need to spend $7 million on initial year students (includes freshmen and transfer students UTSA Grant Amount Required = $2.7 million (34% of total allocation)


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