2. Ad campaign started in 1988 It started as a parody of the preexistent Duracell BunnyDuracell First Commercial First

3.  Energizer bunny became popular because it was seen as “cool” compared to the Duracell Bunny  Duracell stopped using their bunny on U.S. commercials due to the popularity of the Energizer Bunny  Popular slogan used in many of Energizer commercials, “It Just Keeps Going and Going”  Raised sales 7% in 1992

4.  Bunny has been in over 115 commercials  Was a corporate sponsor of Star Tours at Disneyland Park  Has had many villains appear in commercials including Darth Vader and Wile E. CoyoteDarth VaderCoyote

5. o Bunny products including appeal, online store and online game which is similar to Bop It o Bunny is popular but hard to differentiate batteries, the usage of alkaline batteries has been declining so they have been trying to promote lithium batteries o Is still used in commercials today with changes focuscommercials