1. New Managerial Leadership Competencies: Key Principals of Corporate Culture Andrey Mladentsev Chief Executive Officer 01.10.2004

2. Story of Nizhpharm

3. Nizhpharm’s Sales

4. Nizhpharm’s Sales in Russia

5. Sales Concentration

6. Alimentary tract and metabolism Market Share = 1,1% Alimentary tract and metabolism Market Share = 1,1% Dermatology Market Share = 8,12% Dermatology Market Share = 8,12% Other ATC classes 2003 Concentration on Target Segments

7. Our Mission We intend to continuously meet the health needs of our customers with high- quality pharmaceutical products

8. Corporate culture System of values, rules and believes shared by all personal of the company

9. Company effectiveness Chief Executive Officer Personal Eagerness for changes Coincidence of interests and goals Objective valuation (KPI’s) Planning Operative decision making

10. Internal Information System Managements reports –Weekly –Monthly –Quarterly Development of KPI’s and ВSC systems Case Studies Intranet Corporative newspaper

11. Interests of Stakeholders Common interests and goals Owner Director’s Board Managers Other groups

12. Search for common interests Permanent communication Inner company brand Corporate culture Outdoor trainings Brainstorms Joint Studies

13. When interests do not coincide To find common interests To change those whose interests cannot be taken into account

14. Philosophy of Development Company index Growing leaders Retiring leaders

15. Strategy of success Unity of goal of the Company with goals of the personnel