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Published byPierce King Modified over 9 years ago
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Facebook Analytics Which day of the week your posts were most engaging What kind of posts are most engaging – photo, video, Links. Which post influences which geo maximum Which day(when you post) influences which geo maximum Which post was played in which language max Language wise-which day max traffic in the week & which geo Maximum reach(saw/visit)the post possible in a day. what combination of post+day gives max reach. Maximum impression(published stories) possible in a day what combination of post+day gives max impression. Max frequency in a week/month wrt traffic in the page. External traffic day wise(via external referrers links visiting the site). What our monthly facebook data analytics will tell you? What Facebook Insights reveal?
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Best day/post type for a story to reach friends of friends published by a friend as well frequency of people(friends + friends of friends) reached from the story day/week/28 day Ext Users-posts activity analysis-which day, type of posts, how often. Photo, Videos views analysis describing taste of user on the page. Mobile visits on the page-beneficial for page regarding mobile app news, stock related where user prefers mobile usage than computer. Local people analysis-how often local people visiting, best day, best post-best for local business decisions. Negative feedback analysis-unlikes, negative feedbacks on which day, type of post, geo, age, gender, etc. Which tab(wall/about, app, etc.)is max visited in page- day wise, best day, by geography, age, etc. Gender, age band best for the page-on the basis of which posts can be selected in future to post. What our monthly facebook data analytics will tell you? Facebook Analytics
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How is it going to make my business decisions better? Which day (& time of the day) to focus for admin activity-posting? What type of posts shall I post most and how frequent? Geo based business should focus on how various geo is behaving, how to improve that with respect to others. Which age band, male/female are getting affected and why. How to influence the targeted one. Like a baby product company should see activity of Female 30+ mainly and male 35+ and how they are behaving to page metrics describes product influence on the market. PRODUCT type will decide the type of metric to be preferred/considered. Long term future strategy in a business can be formalized via how page metrics will define the decisions to be taken for the calendar year. Post Campaign strategy can be derived based on KPI s of Last month.eg. if posts type: pictures of t-shirts are liked more than last month w/ max CAGR for a t-shirt company, then he needs to extend the product line-variety the very next month since max demand may come up based on user likes!!! How I am going to make better use of facebook Insights?
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