1. 18.9.2015, 1 Jaakko Kuosmanen 2006 A European Information Society for growth and employment Inclusion, better public services and quality of life Finland The goal and the means – how to guarantee competition Internet connections for all – from value chain to value net Internet services for all – leverage network effect Recommendations – ensure competition, leverage nwtwork effect

2. 18.9.2015, 2 Network Capacity Mobility Motorola, Ericsson, Nokia Microsoft Cisco, Intel Citizens & Communities Affordable ubiquitous everyday Internet services for everyone ? Low High Wi-Fi, WiMAX 3G 2G 1G 0G Phone Motorola, Nokia SonyEricsson The goal and the means Dumb Smart Port- able Mobile HP, OEMs USA: content pull, horizontal layers Everything is already in the internet Europe: Vertical technology push Where are 3G killerapps ? PDA EuropeUSA Internet goes into television (device) DVB-H mobileTV Television (content) goes into the internet MobiTV over Wi-Fi INTERACTIVE CONNECTIONS DEVICES (TV) BROADCASTING TV = network, device, content SERVICES Multinetwork devices Key: How to guarantee competition

3. 18.9.2015, 3 Internet connections for all Key: From value chain to value net (from gatekeepers to supernodes) Broadband Wi-Fi Roaming Co-operation HomeWorkOther places Internet Services & Content Internet Connections -> every point -> everywhere -> for everyone -> affordable Internet -> Internet Services -> Services Case study Turku: SparkNet & OpenSpark over 1.100 hot spots some 100.000 users growth: 30 hot spots/week free of charge for anyone who shares his/her own Wi-Fi connection with the community Internet connections everywhere for everyone with an affordable price AND Internet connections everywhere for everything with an affordable price

4. 18.9.2015, 4 Internet services for all Value of an Internet service = autarchy value + synchronization value Autarky value = the value of the service when you use it alone Syncronization value = the value of that others use the same service Internet Services & Content INTERNET Internet connections Internet devices Network effect = sync value grows exponentially to the number of users Notice: gatekeeper is the killer of the network effect The internet is a scale free network (Albert, Barabasi et al 1999) which is the most efficient type of network for the diffusion of ideas (Vespignani 2004) Let also citizens and communities create Internet services to each others : creating communities, network effect and exponentially added value to achieve inclusion, better public services and quality of life Key: Leverage network effect

5. 18.9.2015, 5 Jaakko Kuosmanen 2006 A European Information Society for growth and employment Inclusion, better public services and quality of life Finland Recommendations Ensure competition horizontal layers, not vertical integration Leverage network effect create structures for scale free services