1. Margaret Manson Chief Inspirator | InnoFuture www.innofuture.com.au

2. How Would You Rate Your Innovation Journey To Date?

3. 2014 Most Innovative Countries - Forbes

4. Business Success: Innovation + Marketing What? How? What? How? The War for Relevance

5. Three Things: #1 SEE the Bigger Picture #2 DISCOVER Possibilities #3 KNOW how to get STARTED!

6. German Mittelstand & The Hidden Champions

8. Mittelstand – Hidden Champions Drivers of Competitive Advantage Market Strengths: Customer contact: 87% 25-50% Employees vs 5-10% in Large Coy) Image: 84% Advertising: 36%

9. 1. Extremely Ambitious Goals 2. Narrow Focus 3. Deep Expertise 4. Globalization 5. Innovation Culture 6. People & Leaders Culture. Mittelstand - Hidden Champions How do they do it?

10. Culture is Everything Common Purpose Language Heroes & Leaders RitualsSymbols

11. Re - Imagineering Our Future…

13. Mission – True North 1. Key Market 2. Your Market Contribution 3. Differentiation

14. McDonalds’ Mission: "To provide the fast food customer with food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere.“

15. McDonalds: Mission A Clear Roadmap? 1. Key Market - the fast food customer world-wide 2. Contribution - tasty and reasonably-priced food prepared in a high-quality manner 3. Differentiation - delivered consistently, in a low- key décor and friendly atmosphere (world-wide)

16. NOT ENOUGH Competitive Advantage WARNING:

17. Agility to Adapt!

18. Simple Decision Framework Right decisions At ALL levels - Faster. Freedom within Framework. Non-Negotiable Principles System

19. “Will this Action support our Non-Negotiable Principles?” Simplicity One Rule TEST:

20. In Practice: Southwest Airlines: “Will adding Chicken Caesar Salad help us BE THE LOW-FARE AIRLINE in our markets?”

21. NNP – Activity Map: SE Airlines

22. Takeaway. 1. Inspire the universe: VISION 2. Calibrate your MISSION 3. FOCUS Innovation 4. Unleash AGILITY with a Decision-Making System 5. Build CULTURE that attracts! To Win more often!

23. The Pay-off: 1. Truly Competitive Brand 2. More Profitable Sales 3. Effective Innovation 4. Business RELEVANCE.

25. REQUEST PRESENTATION & CONTACT US: www. innofuture. com.au Take a Lead! Waiting is NOT an option.