1. From camera to lenses NIKON

2. Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000

3. 1. The Nikon Brand (1) Who is Nikon ? (2) Nikon : A strong Brand (3) Nikon lenses : A complete range (4) Joint Venture : Nikon Essilor Co Ltd

4. The Leader in the optical industry Established in 1917 Mitsubishi Group 6 750 employees Pioneer and leader in the optical industry

5. Nikon’s knowhow : High Precision Optics Microscopes Frames & lenses Steppers Cameras Surveying instruments

6. Nikon : A Brand people KNOW Source : Omnibus Survey among consumers Taylor Nelson Sofres - Singapore 2000

7. Nikon : A Brand people TRUST Source : Study among spectacle lens wearers Taylor Nelson Sofres - Singapore 1998 Nikon Hi-tech/Innovative62 High quality61 Well established60 Easily Available50 Affordable38 Close to me24 Expensive2 Don’t know11

8. Nikon : A Brand people PREFER Yearly survey by the Reader’s DigestYearly survey by the Reader’s Digest

9. Nikon : A Brand people PREFER SuperBrand Winners Camera:Canon (35mm/Compact/SLR) Nikon Olympus Camera:Canon (35mm/Compact/SLR) Nikon Olympus Total Asia Camera:Canon Canon (35mm/Compact/SLR) Nikon Nikon Olympus Kodak Camera:Canon Canon (35mm/Compact/SLR) Nikon Nikon Olympus KodakSingaporeSingaporeIndonesiaIndonesia www.rdasiasuperbrands.com

10. The Nikon Brand Who is Nikon ? Nikon : A strong Brand Nikon lenses : A complete range Nikon Authorized Dealers : An original scheme to distribute branded lenses

11. From camera to lenses : common qualities Clear image Sharp focus Lightness Small / thin Durable / strong

12. NIKON : Easy to sell The Nikon name will strike your customers Nikon is a brand people TRUST for its premium quality NIKON makes it easy for you to sell premium products

13. The Joint Venture 1999 : Announcement of Joint Venture agreement 2000 : Starting activities of Nikon Essilor Today : Melawai Opt and Essilor Indonesia is offering Nikon in Indonesia Worldwide brand name (cameras) Leader in Japan Worldwide leader in ophthalmic lenses Strong distribution

14. Nikon certification of Authenticity All Nikon Aspheric lenses are : HMC Engraved for easy identification Delivered with a certificate of Authenticity for your patient

15. Nikon Engravings Engravings on each lens To prove the authenticity N C

16. Nikon : Easy to sell The Nikon name will strike your customers Nikon is a brand people TRUST for its premium quality NIKON makes it easy for you to sell premium products

17. To know more….. www.nikon.com www.essilor.com.sg