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From camera to lenses NIKON
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Module 1 THE NIKON BRAND NIKON TRAINING KC-MKG APHQ-SEPT 2000
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1. The Nikon Brand (1) Who is Nikon ? (2) Nikon : A strong Brand (3) Nikon lenses : A complete range (4) Joint Venture : Nikon Essilor Co Ltd
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The Leader in the optical industry Established in 1917 Mitsubishi Group 6 750 employees Pioneer and leader in the optical industry
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Nikon’s knowhow : High Precision Optics Microscopes Frames & lenses Steppers Cameras Surveying instruments
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Nikon : A Brand people KNOW Source : Omnibus Survey among consumers Taylor Nelson Sofres - Singapore 2000
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Nikon : A Brand people TRUST Source : Study among spectacle lens wearers Taylor Nelson Sofres - Singapore 1998 Nikon Hi-tech/Innovative62 High quality61 Well established60 Easily Available50 Affordable38 Close to me24 Expensive2 Don’t know11
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Nikon : A Brand people PREFER Yearly survey by the Reader’s DigestYearly survey by the Reader’s Digest
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Nikon : A Brand people PREFER SuperBrand Winners Camera:Canon (35mm/Compact/SLR) Nikon Olympus Camera:Canon (35mm/Compact/SLR) Nikon Olympus Total Asia Camera:Canon Canon (35mm/Compact/SLR) Nikon Nikon Olympus Kodak Camera:Canon Canon (35mm/Compact/SLR) Nikon Nikon Olympus KodakSingaporeSingaporeIndonesiaIndonesia www.rdasiasuperbrands.com
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The Nikon Brand Who is Nikon ? Nikon : A strong Brand Nikon lenses : A complete range Nikon Authorized Dealers : An original scheme to distribute branded lenses
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From camera to lenses : common qualities Clear image Sharp focus Lightness Small / thin Durable / strong
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NIKON : Easy to sell The Nikon name will strike your customers Nikon is a brand people TRUST for its premium quality NIKON makes it easy for you to sell premium products
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The Joint Venture 1999 : Announcement of Joint Venture agreement 2000 : Starting activities of Nikon Essilor Today : Melawai Opt and Essilor Indonesia is offering Nikon in Indonesia Worldwide brand name (cameras) Leader in Japan Worldwide leader in ophthalmic lenses Strong distribution
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Nikon certification of Authenticity All Nikon Aspheric lenses are : HMC Engraved for easy identification Delivered with a certificate of Authenticity for your patient
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Nikon Engravings Engravings on each lens To prove the authenticity N C
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Nikon : Easy to sell The Nikon name will strike your customers Nikon is a brand people TRUST for its premium quality NIKON makes it easy for you to sell premium products
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To know more….. www.nikon.com www.essilor.com.sg
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