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Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Chapter 13: Strategic Accounting Issues in Multinational Corporations
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Learning Objectives Explain the role played by accounting in formulating multinational business strategy. Demonstrate an understanding of multinational capital budgeting. Describe the factors that influence strategy implementation within a multinational corporation. 13-2
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Learning Objectives Discuss the role of accounting in implementing multinational business strategy. Identify issues involved in the design and implementation of an effective performance evaluation system within a multinational corporation. Explain the impact of cultural diversity on strategic accounting issues within a multinational corporation. 13-3
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Strategy Large scale plans Reflect future direction Categories Strategy formulation Determining organizational goals Strategies to achieve goals Strategy implementation Managerial efforts Attain organizational goals Performance evaluation Extent of goals achieved Accounting Significant role Strategy formulation Implementation 13-4
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EXHIBIT 13.1 Strategy formulation 13-5
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Strategy Formulation Analysis of information Internal factors Culture, skills and know-how External Factors Customer, market, and competitor Regulatory, social, and political factors Financial expressions Firm strategy Preparation of budgets Capital budgeting Important part of strategy formulation 13-6
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Budgeting Primary contribution of accounting Assists in strategy formulation Information to managers Short-term responsibilities Long-term planning responsibilities Provides future expectations Future results can be judged 13-7
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Capital Budgeting Key activity in selecting capital investments Capital investments Involve large amount of resources Cost and benefit over large periods of time Three steps Project identification and definition, Evaluation and selection Monitoring and review 13-8
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Capital budgeting techniques Four techniques Payback period Return on investment Net present value Internal rate of return 13-9
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Payback period Length of time Recoupment of initial investment Knowledge required Initial investment amount Annual after-tax cash flows Project accepted Payback period within predetermined length Primary weaknesses Ignores time value of money Ignores total profitability of project 13-10
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Return on investment Average annual return On initial investment Equals Average annual net income divided by Initial investment Project accepted if Return on investment over predetermined rate Primary weaknesses Ignores time value of money Ignores possible cash outlays subsequent to initial investment 13-11
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Net present value Present value of net future cash flows less The initial investment Requires Estimate of minimum rate of return Used as discount rate Project accepted if Net present value is equal to or greater than zero Primary weaknesses Not used for comparing projects Of different sizes Biased toward large investments 13-12
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Internal rate of return Discount rate Causes net present value of future cash flows to equal Initial investment Results in zero net present value Project accepted if IRR more than desired rate of return Primary weaknesses Requires unrealistic reinvestment assumptions Difficult manual calculation 13-13
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Multinational Capital Budgeting Requires Initial investment required Estimated future cash flows Discount rate for present values Complicated factors Risk associated with future cash flows Political risk Economic risk Financial risk Taxes, import duties Dividend restrictions Cash flow limitations imposed by governments 13-14
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Political Risk Political events impact cash flows Extreme form Nationalization Expropriation of assets Changes in foreign exchange controls Repatriation restrictions Tax rules Labor laws Varies significantly from one country to another 13-15
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Economic Risk Impact on cash flows Host country economy changes Inflation Most significant risk Affects local population’s purchasing power Impacts business’s overall cost structure Costs associated with Manager time Effort to respond to inflation 13-16
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Financial Risk Impact on cash flows Changes in currency values Interest rates Other financial factors Foreign exchange risk Important component of financial risk Foreign exchange risk affects Evaluation of project based on Host country cash flows Parent country cash flows 13-17
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Evaluation of foreign project Factors considered Project perspective Taxes Rate of inflation Political risk Parent company perspective Form of cash remittance to parent company Expected changes in exchange rate Over project life Political risk 13-18
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EXHIBIT 13.4 Framework for Strategy Implementation 13-19
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Management control Planning Effectively implements strategy Coordinating organization activities Communicating with organizational members Information Evaluating Action decision Influencing organizational members Change their behavior Consistent with organization’s strategy Important issue Delegation of decision-making authority 13-20
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Management control Factors influencing effective control system Organizational structure Strategic role assigned to subsidiaries Forms of organizational structures Ethnocentric Assumes universal cultural background of firm Polycentric Host country culture is important and adopted Geocentric Synergy of ideas of different countries 13-21
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Operational Budgeting Expresses long-term strategy within shorter time frames Provides mechanisms to Translate organizational goals in financial terms Assign responsibilities Assign scarce resources Monitor actual performance Targets to achieve 13-22
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Exhibit 13.6—Influences Affecting the Operating Environment of Subsidiaries in Foreign Countries 13-23
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Performance Evaluation Major aspects for evaluating foreign operations Performance evaluating measures Classification of foreign operations Cost Profit Investment center Issues Evaluation of the foreign operation Evaluation of manager of operation The profit measurement method 13-24
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Performance evaluation measures Financial criteria Measures based directly on financial statement data Net profit Return on investment Comparison of budgeted to actual profit Nonfinancial criteria Measures not based directly on financial statements Market share Relationship with host country government Labor turnover 13-25
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Performance evaluation Balanced scorecard Balanced consideration to Financial Nonfinancial measures Four perspectives Financial perspective Customer perspectives Internal business process perspective Innovation and learning perspectives 13-26
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EXHIBIT 13.12—Basic Model of a Balanced Scorecard Performance System 13-27
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Responsibility centers Foreign affiliate held accountable as Cost centers Produce output using available resources Profit centers Responsible for costs and revenues Investment centers Responsibilities of profit center plus Responsibility for investment decisions Return on investment (ROI) Most common performance measure 13-28
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Separating managerial and unit performance Separating performance evaluation Managerial performance Unit performance Uncontrollable items Local manager has no control No permission to manage Controlled by the parent The host government Controlled by others Responsibility accounting Managers not accountable For uncontrollable items 13-29
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Uncontrollable items Controlled by the parent company Sales and cost Determined by transfer pricing Allocation of corporate expenses Interest expense Controlled by the host government Foreign exchange spending restrictions Price controls Local content laws Controlled by others Labor strikes Foreign exchange loss Power outrages War, riots, and terrorism 13-30
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Choice of currency in measuring profit Profit measured in Local currency Subsidiary not paying parent currency dividends Parent currency Subsidiary paying parent currency dividends Choice of a translation method Whether translation adjustment included in profit 13-31
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Foreign Currency Translation Translation for internal purposes Financial accounting standards not followed Factor influencing translation adjustment in the profit Adjustment reflects the impact of change in rates on parent currency cash flows Local manager has authority to hedge translation exposure 13-32
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Choice of currency in operational budgeting Operational budgets Include budget-to-actual comparisons If actual compared to budget In local currency Functions of overall budget variance Sales volume variance Local currency price variances In parent currency Functions of overall budget variance Change in exchange rates Sales volume variance Local currency price variances Exchange rates Actual at time of budget Projected at time of budget Actual at end of budget period 13-33
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EXHIBIT 13.17—Combinations for translation of budget and actual results 13-34
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Implementing performance evaluation Success of system depends on Integration of system and business strategy Feedback and review Comprehensive measures Ownership and support throughout organization Fair and achievable measures Simple, clear, and understandable system 13-35
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Culture and management control Objectives Influence human behavior People in different cultures React differently to control systems Japan more collectivist society than the United States Culture affects Management style Capital budgeting decisions Short vs. long payback 13-36
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End of Chapter 13 13-37
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