1. TRANSPO2012 Bonita Springs, Florida October 29 – 31 Revenue Generation Opportunities 1

2. Presenter » Gene Glotzbach, PE ITS Program Traffic Operations and Engineering Florida Department of Transportation 2

3. Current FDOT Revenue Generation » Loadstar Agreement »Use of DOT rights-of-way for commercial purposes »FDOT receives 41 percent » Road Rangers »Sponsored vehicles »Sponsored by Jaxlegal.com and State Farm » CCTV and 3 rd Party Data Agreements »One-time $1,000 access fee »Annual $500 maintenance fee 3

4. Infrastructure Available for Revenue Generation » Opportunities associated with the 511 system »511 Interactive Voice Response System »FL511.com Website »Mobile Application »511 Signs »CCTV Cameras 4

5. Infrastructure Statistics » 511 Phone System: 213,000/month » Website: 67,500 visits/month » iPhone Application: 54,000 visits/month » My Florida 511 »Email alerts: 455,500/month »Text alerts: 156,000/month »Phone alerts: 22,500/month » 511 Signs Now: Approximately 350 signs » 511 Signs Anticipated: Approximately 1,500 signs 5

6. Keys to Revenue Generation » Exposure or impressions » Contract term » Bundling options » Avoiding competing sponsors/advertisers » Build usage 6

7. Future Revenue Generation for Florida 511 » FDOT in negotiations to provide a sponsored 511 system »Sponsorship messages on the IVR »Sponsorship/advertising messages on FL511.com »Sponsorship/advertising messages on 511 mobile apps »Sponsorships on 511 roadside signs »Couponing »Nearby services (electronic logo signing) »Naming rights »Sponsorships on CCTV images 7

8. Sponsorship messages on the IVR » “You’ve reached Florida’s 511 Traveler Information Service, brought to you by the Florida Department of Transportation and Geico Insurance.” 8

9. Sponsorship/advertising messages on 511 Website 9

10. Sponsorship/advertising messages on 511 mobile apps 10

11. Sponsorships on 511 roadside signs 11

12. Couponing 12

13. Nearby services (electronic logo signing) 13

14. Naming rights 14

15. Sponsorships on CCTV images 15

16. Why Revenue Generation? » To offset program costs, public agencies solicit private sponsors for government programs » Sponsorships relieve taxpayers of funding programs » Supplemental funds allow for increased innovation and enhancements » Uses Department assets to generate revenue 16 Federal/state funding Private funding

17. FHWA Revenue Generation Directive » “Sponsorship opportunities benefit the traveling public with an improved transportation system by providing flexibility for public agencies to pursue innovative sources of financing…”(March 13, 2012) » FDOT will develop a sponsorship policy and agreement with the private sponsors » 511 Traveler Information System an ideal vehicle for revenue generation 17

18. History of Revenue Generation » 511 systems utilizing revenue generation for support: »Georgia 511 »Massachusetts 511 »Virginia 511 (sponsors pending) »West Virginia 511 (sponsors pending) »New York 511 (RFP issued) »Wisconsin 511 (RFP issued) »Coming 2013: Florida 511 18

19. History of Revenue Generation 19 » Results from FDOT 2008 revenue generation research study: »No strong (negative) reaction to private companies sponsoring 511 »Future 511 improvements should be paid for by private companies »Taxpayers should not have to shoulder the whole cost for the 511 system »Would like enhancements to the 511 system

20. QUESTIONS?

21. 21 Thank You! Gene Glotzbach, P.E. ITS Engineer Administrator Florida Department of Transportation gene.glotzbach@dot.state.fl.us (850) 410-5616