1. Media Integrity Matters Sandra Bašić Hrvatin Fakulteta za humanistične študije Facoltà di Studi Umanistici Ljubljana,1.12.2014

2. Four Horsemen of the Apocalypse – Book of Revelation – Chapter 6

3. Regulation Legislation which will protect public interest! Control over legislative subsidies Lobbying using media as important political power Who (re)present public interest?

4. Transparency Follow the money! Data on media business operations not transparent (hidden owners) – local tycoons adore media companies - no price is too high to pay! Media markets often do not operate by economic principles. Incestuous relations between media owners and politicians are difficult to prove

5. Troubled public service Political pressure relating to news programmes never stopped. Public service captured by political interest Who serves the public interest in communication field today? Pressures coming from private sector What is left to the public which is not served by public service?

6. Position of journalists No solidarity Dependency on particular interest Advertising (commercial and state) corrupts Journalists as a small businessmen – a big problem for media integrity! Integrity of journalists as a starting point for media integrity. Prekerious status (caste system)

7. When Thought Experiments Encounter the Unthinking (Fake an alien invasion)

8. Revolution, evolution, dissolution… or devolution? We need to challenge the existing management, funding and ownership models in the media sector. The struggle for media integrity would be one of the key political demands. Media integrity is a cornerstone of new media policy What we are facing today is not one (or two,or three) corrupt media owner, media outlet or journalist. We are facing corrupt media system. We do not need coalition against corruption. We are not partners in fighting media corruption with judiciary or police. We need coallition wich will fight for media integrity. When watchdog is not able to watch, we – the people – should be “dogs” watching over our public needs.

9. The real question »I don't know what I want but I am very afraid I will f**k up« (from a recent study of Slovenian youth) Fight against corruption is fight for democracy. If we lost that fight, I am afraid, we will f**k up.