1. Visits and Shop Raven Hanna

2. Visits What do visitors want to see? What can visitors see? What do visitors want to learn? What impression does CERN want to give visitors?

3. Visitors’ Wants and Needs Varied backgrounds and interests What is CERN? What does it do? Who works there? What’s it like to work there? What is the history? What is the future?

4. CERN’s Wants and Needs Ensure visitors to enjoy their visits Promote a science-literate and science-supportive public Show the public their money is used wisely Share our enthusiasm for physics and particle research

5. Where to go? How do we show physicists at work? big machines control room restaurant offices internal roads/ building facades computer center library

6. Core Information Everything we see and know is made of fundamental particles and follows rules We know a lot, but still are working on many important questions To answer these questions we need a way to observe very small, very fast things We’ve developed particle accelerators to help. Each more powerful accelerator allows us to ask more probing questions. LHC will address these questions: e.g. Higgs, antimatter, and history of the universe LHC requires new technologies and engineering advancements Groups apply to put detectors on LHC – here’s the four that have been approved and what they will study.

7. Potential Itinerary Themes Mysteries of the Universe Cosmology Antimatter Informatics (web, grid) Engineering (cryogenics, superconductivity, magnets) Applied science (for medicine, like PET) Scientific method

8. A Day at CERN Start in the Globe (walk through LHC-like tunnel?) Watch movie about CERN stats Volunteer CERN employee lectures (enthusiastically) on particle physics (demonstrations?) Walk past offices to Library talk on open source & scientific method Bus tour around CERN to one more stop depending on tour type End back at shop/Globe

9. Under Consideration… make tours afternoon? set up “in situ” exhibits in the CERN halls? have experts give tour talks?

10. Shop Continuing the education…

11. Designs Good Esthetics Share science-information Quality Informational tag

12. Market Visitors students; teenagers teachers general public CERN employees Scientific visitors scientists students adults, teens, gifts

13. CERN topics Accelerators, LHC Antimatter Quarks and other particles Events W/Z particles Big bang/history of the universe Higgs

14. Potential Items Adults clothing desk sculpture keychains watches mugs gadgets (memory, tools) Male adults cuff links ties Female adults jewelry Teens clothing candy color-change mug cell-phone charm jewelry Children clothing coloring book toys stickers/temp tattoos Xmas Ornaments

15. Event Motif T-shirts Sweatshirts Ties/Scarves Mugs Key chains Tote bags Notebooks

16. T-shirts for women & teens Pretty, clean design Stylish style shirt Flattering & fashionable colors

17. In Search of Higgs

18. Future Scientist

19. Other Slogans CERN - Center of the Universe CERN - Looking back in time CERN - Where energy becomes matter Supersymmetry/Sparticles “I’m made of xxxx quarks”

20. Coffee Mugs

21. ViewMaster 3D picture viewer Offer 2 reels: tracks/events machines/detectors

22. Antimatter

23. Event Jewelry Simplified tracks in silver

24. Quark Jewelry 1 red + 1 green + 1 blue + gluons

25. Quark Toy 1 red + 1 blue + 1 green + many gluons

26. Meson Jewelry 1 quark + 1 antiquark = meson modeled on “friendship” necklaces

27. Dark Matter Jewelry

28. Accelerator Jewelry

29. Feynman Diagram Simple or Penguin

30. Feynman Diagram Toys

32. Magnetic jewelry French artist: Ingrid Kelleman

33. History of the Universe

34. History of the Universe Glasses

35. 11 dimensions Cabali Yau space (projections) desk sculpture, jewelry, cufflinks, keychains

37. Globe Snow Globe

39. Edible Gifts Dark Matter candy mostly dark chocolate bits (Swiss, of course!) some white chocolate or colored candies mixed in CERN logo on jar (plus tag!) Quark candy Different colors for different quarks recipes?

40. Raven Hanna raven@madewithmolecules.com x 75934 building 33, room 010