1. Effective Business Presentations Richard W. Moore GBUS 600

4. Objectives Describe common types of business presentations. Describe common types of business presentations. Analyze what makes effective presentations. Analyze what makes effective presentations. Describe how to plan a presentation. Describe how to plan a presentation.

5. Informative Presentations Objective: to inform Objective: to inform Tell them what you are going to say Say it Tell them what you said

6. Informative Presentation Outline IIntroduction –Arouse interest – Introduce your three points IIBody –Organized logically – Explain each point with memorable anecdote or fact III Summary –Summarize key points with a twist. (.i.e. look to the future)

7. Setting the Tone First message: First message: –I’m comfortable –I’m knowledgeable –I’m positive and energetic

8. Arousing Interest Startle Startle Shaggy dog story Shaggy dog story Demonstrate Demonstrate Audience participation Audience participation

9. Persuasive Presentations

10. Persuasive Outline IArouse Interest II Describe or explain action or product Personalize benefits Personalize benefits Give evidence of benefits Give evidence of benefits IIIProve and visualize Get audience to see themselves taking action Get audience to see themselves taking action Convince them they can do it Convince them they can do it IVMove to action Be specific and immediate Be specific and immediate

11. Tips on Panel Presentations Have an MC provide introductions, overview and continuity Have an MC provide introductions, overview and continuity Have continuity in AV Have continuity in AV Assign roles based on strengths Assign roles based on strengths Plan seating, standing, moving Plan seating, standing, moving When not presenting get off stage When not presenting get off stage Panels require extra practice Panels require extra practice Minimize hand-off time Minimize hand-off time

12. What Makes Effective Delivery?

13. Word Choice Choose memorable words and phrases Choose memorable words and phrases –Repeat key words and phases –Watch the connotation of words in different contexts

15. Pronunciation Be more formal Be more formal Be more precise Be more precise

16. Inflection Exaggerate slightly to express emotions Exaggerate slightly to express emotions

17. Volume Speak to the person in the back of the room Speak to the person in the back of the room Vary volume to hold audiences attention Vary volume to hold audiences attention Vary volume to emphasize key points Vary volume to emphasize key points

18. Rate of Delivery Vary rate to hold attention Vary rate to hold attention Slow down to emphasize key points Slow down to emphasize key points

19. Gestures and Posture Do! Let hands go Let hands go Reinforce key points with gesture Reinforce key points with gesture Move around Move around Stay close to audience Stay close to audience

20. Good Posture

21. Gestures and Posture Do Not! Look back at the screen Look back at the screen Hide behind podium or use podium death grip Hide behind podium or use podium death grip Pace, rock, shuffle Pace, rock, shuffle Put hands in pockets Put hands in pockets Hold things in you hands Hold things in you hands

22. Bad Posture

23. Eye Contact Use eye contact to keep the audience involved Use eye contact to keep the audience involved Make and break contact with individuals Make and break contact with individuals Look all the way right and left Look all the way right and left Don’t look back at screen. Don’t look back at screen.

24. Read the Audience Stay in touch with feedback on your performance Stay in touch with feedback on your performance Respond to what you see in the audience Respond to what you see in the audience

26. Power Point The Good The Bad The Ugly

28. You are the star, Not your Power Point slides

29. Keep It Simple (Like this slide)

30. Avoid Clutter That Does Not add Value Clutter is extra things you don’t need. Clutter is extra things you don’t need. –Unnecessary formation Too many levels of information Too many levels of information Clip art that doesn’t add value Clip art that doesn’t add value Long sentences and bullet points that go on and on and don’t add value by providing new information but just take up a lot of space and are hard to read on the screen. See what I mean? Long sentences and bullet points that go on and on and don’t add value by providing new information but just take up a lot of space and are hard to read on the screen. See what I mean?

31. 6 X 6 Rule 6 Lines 6 Lines 6 Words 6 Words Per slide Per slide

32. Make It Easy To Read Font Font Contrast Contrast Clutter Clutter

33. Focus on Visuals Over Words Especially in technical Presentations Especially in technical Presentations Use graphs, tables, charts Use graphs, tables, charts One idea to a display One idea to a display Consider design Consider design

34. One-Stop ABC Analysis Process Step 1: Traditional line item budget Step 1: Traditional line item budget Step 2: Distribute all costs to responsibility centers Step 2: Distribute all costs to responsibility centers Step 3: Process map Step 3: Process map Step 4: For each responsibility center measure cost drivers by activity Step 4: For each responsibility center measure cost drivers by activity Step 5: Use cost driver to allocate costs to activities calculate cost per unite of service Step 5: Use cost driver to allocate costs to activities calculate cost per unite of service

35. One-Stop ABC Analysis Process

36. Avoid Eras

37. Planning a Presentation 1. Identify objective 2. Analyze audience Characteristics and interestsCharacteristics and interests Context of presentationContext of presentation 3. Plan presentation OutlineOutline Plan attention getterPlan attention getter Plan visual aidsPlan visual aids

38. Planning a Presentation 4. Practice Cut to lengthCut to length Practice with visual aidsPractice with visual aids In panel practice hand-offsIn panel practice hand-offs 5. Arrive early Get the set up you wantGet the set up you want Test visual aidsTest visual aids

39. Power Point can not substitute for clear thinking and complete writing. Check out Tufte

40. Final thought "There are always three speeches, for every one you actually gave. The one you practiced, the one you gave, and the one you wish you gave." -- Dale Carnegie

41. Your thoughts and questions