1. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 1 Communicating Interculturally

2. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 2 InterculturalCommunication Two Major Trends MarketGlobalization MulticulturalWorkforce (cultural diversity)

3. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 3 Intercultural Sensitivity Culture Subculture Ethnocentrism

4. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 4 Legal and EthicalContextual NonverbalSocial Cultural Differences

5. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 5 Cultural Context High Context Low Context Decision Making Practices Problem Solving Techniques Negotiating Styles High Context Low Context

6. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 6 Legal and Ethical Behavior Are bribes legal in foreign countries? Seek Common Ground Withhold Judgment Send Honest Messages Respect Cultural Differences

7. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 7 Social Behavior Differences  Materialism  Roles  Status  Manners  Time

8. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 8 PersonalSpacePersonalSpaceBodyLanguageBodyLanguage Nonverbal Communication

9. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 9 Overcoming Ethnocentrism Overcoming Ethnocentrism (Stereotyping) Accept Distinctions Avoid Assumptions Avoid Judgments

10. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 10 Doing Business Abroad Assume differences Take responsibility Withhold judgment Show respect Empathize Tolerate ambiguity

11. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 11 Doing Business Abroad Look past the superficial Be patient Be persistent Admit cultural biases Remain flexible

12. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 12 Doing Business Abroad Look for common ground Send clear messages Deal with the individual Learn when to be direct Test your understanding

13. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 13 ESL Communication Barriers Communication Styles Communication Styles Vocal Variations Vocal Variations Accents and Pronunciation Accents and Pronunciation Slang and Idioms Slang and Idioms

14. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 14 Foreign Language Barriers Learn Another Language Use Intermediaries or Translators Offer Training in English

15. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 15 Written Communication Use plain English Be clear Use proper addresses Cite numbers carefully Be brief Use transitions Avoid slang and idioms Use short paragraphs

16. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 16 Oral Communication Minimize Noise Obtain Feedback Speak Slowly Clarify Intent Do Not Talk Down Be Accurate

17. © Prentice Hall, 2003 Business Communication TodayChapter 3 - 17 Oral Communication Learn Foreign Phrases Listen Carefully Adapt Your Style Check for Understanding Clarify the Next Step Watch Body Language