2. Who We Are WFU is an academic collegiate university Private, co-ed liberal arts institution Located in Winston-Salem, NC (since 1956) It is mid-size, 4476 undergraduates, Total enrollment: 6862 Traditional setting, the undergrads live on campus and rely on the library WFU is an academic collegiate university Private, co-ed liberal arts institution Located in Winston-Salem, NC (since 1956) It is mid-size, 4476 undergraduates, Total enrollment: 6862 Traditional setting, the undergrads live on campus and rely on the library

3. Mission

4. Wake the Library In 2004, the library director proposed that we stay open all night during exams Staff decided it would be nice to feed the students at midnight Sought funds from other university departments to purchase the food for 250 to 300 students per night. In 2004, the library director proposed that we stay open all night during exams Staff decided it would be nice to feed the students at midnight Sought funds from other university departments to purchase the food for 250 to 300 students per night.

5. Susan Smith and Erik Mitchell

6. WTL 5K Mission Fund raising and Community Building We had a 5K (runner and walker friendly) preceded by a 1 mile fun run To raise money for the “Wake the Library” event every year, and get the community involved with the library and the campus.

7. Partnerships, Relationships, Sponsorships

8. Mechanics Marketing Hire a timing company Security for race day Photographer Food for race day Website registration Prizes for the winners Medical attendants in case of injury Expo on race day Music and a PA for race day

9. Marketing

10. Preparation is Key Map out the 5 K course Prepare it Mark it so no one gets lost

11. Budget/Costs Campus policeT-shirts BrochuresSignage Timing CompanyFinish Line Balloons Food

12. Crowdsourcing A Race Found partners on campus Fleet Feet (a runners store) Campus Recreation The timing company Participated in other campus events to raise interest and awareness

13. Volunteers! Library Student Assistants And Staff!

14. Race Day with the Deacon

15. An All Ages Event!

16. What’s the Bottom Line Raised : $2750 in donations from on campus $3900 in donations from off campus $2960 in entry fees

17. Lessons Learned Approach corporate donors early Outsource, get help Find an expert Divide the labor Involve the students: Greek organizations Student Government You may make more money if you get more donors, lower the entry fee

18. Beyond the Finish Line Second annual WTL5K is scheduled for Homecoming Weekend, 2009!

19. Contact Info: Susan Smith: smithss@wfu.edu Erik Mitchell: mitcheet@wfu.edu Mary Beth Lock: lockmb@wfu.edu